Radio Lazer Gets A National Rollout

Like the “Radio Lazer” regional Mexican presentation heard on Lazer Broadcasting Corp. stations across the Golden State?

Now you can place it on your radio station, thanks to a joint syndication effort forged by Oxnard, Calif.-based Lazer, headed by Alfredo Plascencia, and Houston-based SuiteRadio LLC.

The 24/7 local affiliation service will be represented exclusively on a national level by Envision Networks.

This makes “Radio Lazer” a component of Envision 24/7 Network offerings with sales handled by the Cleveland-based company.

Lazer Broadcasting describes “Radio Lazer” as” a modern Regional Mexican format playing today’s most popular songs in a Top 40 environment. “

The format targets Hispanics aged 18-49, and is female-friendly.

Lazer Broadcasting COO Josh Mednick said, “For a while now, Lazer Broadcasting has been looking for the proper outlet to make our programming available to broadcasters across the U.S. We believe that SuiteRadio is the perfect partner. Pat and his team are terrific to work with and their technology and flexible delivery system make it so easy for both the content creator and the end-user.”

SuiteRadio COO Pat Fant, a radio industry veteran, added, “Our SuiteRadio crew is thrilled to be working with such a successful broadcaster in this highly sought-after market segment. No one executes Regional Mexican better than Lazer Broadcasting.”

The “Radio Lazer” format is the first of three Spanish language music formats that Lazer Broadcasting plans to make available through SuiteRadio.

Further details were not disclosed by Lazer.