from The Adam R Jacobson Multicultural Consultancy
How important is reaching today’s English-preferred, youth-driven Latino audience? NBCUniversal Telemundo Enterprises has given the green light to the development of its first-ever Noticias Telemundo English-language daily newscast. Just don’t expect to find it on a Telemundo broadcast TV station in the near future. The planned newscast will be distributed exclusively via YouTube, also becoming the first Noticias…
Like the “Radio Lazer” regional Mexican presentation heard on Lazer Broadcasting Corp. stations across the Golden State? Now you can place it on your radio station, thanks to a joint syndication effort forged by Oxnard, Calif.-based Lazer, headed by Alfredo Plascencia, and Houston-based SuiteRadio LLC. The 24/7 local affiliation service will be represented exclusively on a national level…
For nearly nine years, Borja Perez has held the Miami-based role of SVP of Digital & Social Media for NBCUniversal Hispanic Group, jumping to the role in March 2012 after some two years as VP of Integrated Solutions for Digital & Social Media at Telemundo. Effective today, Perez no longer has oversight of digital for the network that has effectively “closed the gap” with longtime rival Univision Communications.
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