The Felix Jaehn remix of OMI’s “Cheerleader” is the top song of 2015, based on nothing except the amount of times it played on Adam R Jacobson’s iPod and on the radio stations around the world he was exposed to.
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry’s most widely read and trusted media and information source, is pleased to announce the November 7, 2015 release of its second annual Hispanic CMO Thought Leadership Report.
To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based on ad and brand memorability, St Jude’s Children’s Research Hospital is tops among all advertisers.
Telos Alliance’s Voltair processor “introduces audible artifacts for listeners” and “interferes with the encoding process by altering Nielsen watermarks and by making them audible.” Thus, Nielsen Audio has declared that it will not support Voltair.
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/Retailers– a meteoric rise from the 5.4% seen in 2008.
The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its Class A common stock, a long-expected move that will make Univision a publicly held entity.
In a somewhat surprising move, Univision Communications today relieved José Valle–president of Univision Radio–of his duties. Effective immediately, Valle takes on a new role as president of political and advocacy sales. Univision Local Media EVP Jaime Jiménez takes on Valle’s former duties, which Valle had held since 2011.
Univision’s News department has teamed up with The Washington Post for a co-sponsored Republican presidential candidates’ forum set to take place prior to the GOP primaries in March 2016.
FAIRFAX, Va., June 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained…