THE HMO INTERVIEW: Alex Lopez Negrete
Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who…
THE HMO INTERVIEW: Stacie de Armas, Nielsen
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers,…
Top Hispanic Market Execs Talk ‘Total Market’ In HISPANIC MARKET OVERVIEW 2014
In the fifth edition of Hispanic Market Overview, the question of "what is 'total market' and how does the marketer best tackle this in their buying and planning and Hispanic…
SBS/Miami Plots New Route For WXDJ As ‘Romanic Rhythmic’ I-95 Hits The Airwaves
SBS's Miami cluster on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish…
Univision Radio Offers ‘Good, Bad & Ugly’ As Post-Piolin Solution
More than four months after Univision Radio confirmed the surprisingly abrupt departure from Univision Radio of Eddie "Piolin" Sotelo, the company today unveiled the program that will replace Piolin at…
Jacobson Named Editor Of B&C/Multichannel News ‘Hispanic Television Update’
Veteran journalist, multicultural analyst and Hispanic market strategist Adam R Jacobson has been named Editor of Hispanic Television Update, the widely read monthly electronic newsletter published and distributed by B&C/Multichannel…
Commentary: Hispanic Agencies, Media Hold The Cards (Or Domino Chips)
Hispanic advertising agencies and consultancies are more vital than ever when connecting marketers and brands to Latino consumers. We live the market. We understand the market. We experience the market.…
Sights and Sounds from Hispanic Upfront Week
Sights and sounds from Hispanic Upfront presentations held May 13-15 in New York City.
2013 Post Hispanic Upfront Television Guide Now Available
The 2013 Post Hispanic Upfront Television Guide, a digital supplement to Broadcasting & Cable Magazine and HispanicAd.com, has been released. The Guide includes a comprehensive review of the programming highlights…
Hispanic Radio Conference Shines Spotlight On Advertiser Opportunity
Why Hispanic radio, and why now? That was the continual theme of the 2013 Radio Ink Hispanic Radio Conference, which concluded two days of sessions on May 17 that included…