With another radio station added to Norsan’s Lone Star State stable, KGSR has changed its format to Regional Mexican, bringing the sounds of such acts as Grupo Firme, Fuerza Regida and Los Dos de Tamaulipas to those within the station’s booming 100,000-watt signal. While KGSR’s main target is Austin, it can also be heard in Killeen-Temple, Waco, and the northeastern suburbs of San Antonio.
Norsan Media has gained a strong reputation as one of the top Spanish-language media companies serving the Southeastern U.S. and parts of Texas. Now, it is expanding its reach with the launch of a “Hot” offering on an FM translator fed by a HD multicast serving the Greenville-Spartanburg market. It’s thanks to an arrangement with Salem Media Group.
Privately held multimedia company Norsan Media, with a focus on Hispanics in markets across the Southeast and in Texas, has hired a National Accounts Director who will spearhead strategic partnerships with national brands and agencies, helping them to connect to the Spanish-language consumer.
Norsan Media’s recently acquired WFYY-FM 103.1, serving the Orlando market, has unveiled its new weekday programming lineup. It makes one thing clear: the regional Hispanic media company with stations in Jacksonville seeks to vigorously compete against Spanish Broadcasting System, iHeartMedia, Cox Media and operators of AM radio stations and FM translators who all seek to capture Spanish-speaking audiences in a fast-growing region for Latinos.
Norsan Media, which has built a formidable collection of radio, television, newspapers, events, social media and digital marketing assets in the Southeast,
has given the growing Hispanic market of Jacksonville, Fla., a Latin Urban FM.