The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is proud to announce the November 10, 2015 deployment of HISPANIC THOUGHT LEADERS 2015 — a special report profiling the Top Chief Marketing Officers and key client-side advertising and marketing leaders in the U.S. Hispanic market.
Beasley Broadcast Group and CBS Radio jointly announced this morning that they have reached an agreement that sees the company swapping stations in Philadelphia, Charlotte, Tampa-St. Petersburg and the Miami-Fort Lauderdale markets.
The Media Rating Council announced September 18 that it has withdrawn its accreditation of Simmons Market Research’s National Consumer Study. Specifically, the MRC noted that the Simmons National Hispanic Consumer Study–a key data supplier for multicultural research reports conducted by such companies as Mintel–had lost its double-checkmarks from the MRC.
Tepid overall growth in U.S. advertising expenditures was seen in the second quarter of 2014. Yet Spanish-language television enjoyed a stellar Q2–undoubtedly thanks to the 2014 Winter Olympics in Sochi, Russia.
Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money. That’s a key conclusion presented in a July 31 webinar, “The Bilingual Brain,” as part of Univision’s Hispanic 411 series.
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on “total market” philosophies and how she prefers to discuss “cross-cultural marketing” in a Hispanic Market Overview Interview.
With a projected growth rate six times higher than the rest of the teen market, “Hispanic teens are a force in and of themselves.” Now that Shailene Woodley is bigger than Tom Cruise, marketers should also understand that Hispanic teen girls are perhaps the biggest molders of the new American consumer.
“Beyond The World Cup: The Power Of Hispanic Sports Fans,” a fall 2010 Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson and presented by FOX, is once again available for download. The report, presented by premier sponsor FOX Deportes, can be obtained at no charge exclusively from this website.
According to Experian Marketing Services, roughly 1 in 4 (26%) Hispanic adults mostly speak Spanish, while close to 1 in 5 (19%) Hispanic adults only speak Spanish. But when it comes to their preferred language when reading or when consuming all kinds of media, it’s all about English.
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with
respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers, and total media measurement of Latinos in a Hispanic Market Overview Q&A conducted by Adam R Jacobson.