Radio Ink Hispanic Radio Conference: Full Coverage
The Radio Ink Hispanic Radio Conference – March 21-22 in San Diego – is the ONLY conference devoted to Hispanic radio in America. Comprehensive coverage from Adam R Jacobson available here.
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“The Tower” – a new novel by Adam R Jacobson
“The Tower” – Alfredo de la Torre, a 60-something Mexican-American businessman in San Antonio, Texas, is ready to give up on everything. A rags-to-riches-to-rags tale spanning three decades, this novel demonstrates how passion – when combined with stubbornness and failing to change with the times – can literally kill a dream … and perhaps its protagonist.
Latin America: The New Home Of Middle-Class Growth
With many Americans lamenting the dwindling number of middle-class families, thanks to a prolonged recession that has ravaged retirement funds and savings accounts, marketers may wish to turn their eyes south. Latin America’s “C” group is hot, and there are plenty of middle-class growth opportunities for CMOs and brand managers in Brazil and other key countries.
Arbitron Releases Hispanic Radio 2011; Principal Analysis from Jacobson
Arbitron has released the 2011 edition of its Hispanic Radio Today report, offering an in-depth review of listening to Spanish-language and English-language radio stations by Latinos across the 50 states. Adam R Jacobson served as the Principal Analyst for this report; he has worked with Arbitron on Hispanic Radio Today since 2010.
Wal-Mart On Multicultural Dollars: Destroy The Silo
Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advises.
Pepsico Connects With Shift To ‘Cultural Branding’
No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.”
AHAA2011: ‘Community Importance’ Can Yield Higher Arbitron Latino Participation
The greater the likelihood of a perceived benefit to the community, the greater the chance a Latino will participate in an Arbitron survey. That’s one of the key findings from Roslow Research Group president Peter Roslow, who worked with the radio ratings company to best explore how Arbitron can increase Latino diarykeeper participation in emerging Hispanic markets.
Hispanic Radio Today 2010 Released By Arbitron, With Analysis From Adam R Jacobson
More than ever Latinos across the U.S. can access audio programming via an ever-widening array of delivery vehicles. Yet as Arbitron points out in its recently released 2010 edition of Hispanic Radio Today, “radio’s reach among both English-dominant and Spanish-dominant listeners continues to land between 94 percent and 96 percent — a constant since Hispanic Radio Today’s first study back in the 1990s.”
Latin Trade: Air Alliances Battle for the Flying Public
Adam R Jacobson provides a detailed updated on airline consolidation and the rapid changes facing business and leisure travelers in Iberoamerica in the latest issue of Latin Trade magazine.
Hispanic TV Set To Grow In Denver
The Denver Post’s Joanne Ostrow talked to local and national media executives who shared their thoughts about the booming Latino population. Most expect a thorough national head count – Census 2010 – to quantify their potential for growing audiences … and ad revenues. “Denver has been late to the table,” said Miami-based Hispanic media consultant Adam Jacobson. “But maybe the time is ripe, and maybe the dollars are finally there for it to work.”