Final Preparations Being Made For ‘2017 Hispanic Social Marketing’ Report
April 3 will see the release of the inaugural Hispanic Social Marketing Report, offering a comprehensive look at social and digital platforms and client efforts.
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Nominations Set For Medallas De Cortez Awards
Nominations are being accepted now for the 2017 Medallas de Cortez awards, in eight categories. They will be presented at the Hispanic Radio Conference, March 28-29 in Fort Lauderdale
The ARJ Fat 40 of 2016: Nothing But Cheap Trills
Well, here we are. We are nearly at the end of a year many would like to forget. From the passing of David Bowie, a ton of amazing musicians and entertainers left us in 2016 — most recently Sharon Jones and Leonard Cohen. Then, there is president-elect Donald Trump and Canadian Prime Minister Matthew McConnaughey…
Did Jose Villa Just Kill Your Business?
“The reality is that the business of Hispanic marketing is still stuck in the past,” Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck in the past by continuing to hyperfocus on a segment of consumers that may be trend-setting but aren’t the biggest spenders.
Hispanic Thought Leaders 2016 Report Released
Final edits are presently being made for the 2016 Hispanic CMO Hispanic Thought Leaders white paper, set for distribution October 10 exclusively from HispanicAd.com.
Chris Carillo To Oversee SBS/L.A. As Radlovic Exits Again
Chris Carrillo, a veteran of SBS’s Los Angeles operations, has been named VP/GM for the Spanish-language duo. He officially replaces Marko Radlovic, who exited in July.
Third Edition of ‘Hispanic CMO’ Report Set For October
Hispanic Media Sales, Inc., publishers of HispanicAd.com, will publish the third edition of the highly successful and sought after Hispanic CMO. We will be adding more “Thought Leadership” once again to this year’s edition.
Veteran Texas Hispanic TV Exec Roel Medina Dies
Azteca América is mourning the loss of veteran TV executive Roel Medina, who died unexpectedly at his home July 30 in Katy, Texas at the age of 55. Medina had served as GM of Azteca’s KYAZ-51 in Houston since 2012.
ESPN Deportes Radio Returns To Bay Area At AM 910
As reported July 22 by Al Peterson’s NTS MediaOnline Today, KKSF-AM 910 in San Francisco has dropped its Talk lineup in favor of the syndicated ESPN Deportes Radio Spanish-language Sports network.
Spanish-language Digital Ticket Vendor Fantástico Set To Launch Inaugural Campaign
Fantástico, which rolled out in June by multicultural marketing and promotions firm Schramm Marketing Group, will be rolling out an extensive out-of-home and experiential marketing campaign in parts of New York City next week.