2018 Hispanic Social Marketing Report Released
HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2018 Hispanic Social Marketing Report for free download.
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AccuWeather Network’s Español Appeal
AccuWeather is making a big play for Hispanic consumers by welcoming new additions to its team of broadcasters and journalists who know a little bit about el clima and prognósticos. Karuska Matos-Horta and Marvin Gomez have joined the network as bilingual TV weather broadcasters from Puerto Rico and Guatemala, respectively, sharing real-time weather forecasts and updates to English- and…
D.C. Gets Its ‘Deportes’, Thanks To Entercom
Entercom, the radio broadcasting company that’s widely known across the business as a lover of sports programming, is bringing some “deportes” to Hispanic sports fans across the National Capital Region.
Telemundo Center Officially Opens in Miami
Telemundo Center, the new global headquarters for the Hispanic TV arm of NBCUniversal, is now open for business. The new facility, located in far-west Miami, is being touted as “the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.” With an investment of more than $250 million,…
Telemundo Washington Rebrands To ‘Telemundo 44’
WZDC-TV is rebranding from “Telemundo Washington” to “Telemundo 44″ and adding an hourlong local newscast at 5PM. The station had been on Channel 25 until Wednesday, when the signal was shut off; ZGS collected $66.18 million in the FCC’s incentive auction for relinquishing the spectrum of Channel 25.
IMMIGRANT ARCHIVE PROJECT PARTNERS WITH AZTECA
Azteca America has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life. The campaign launches across the network’s stations on Monday, February 26.
Claritas Acquires Geoscape
Terms were not disclosed. News of the acquisition was shared by Geoscape in a client communiqué sent via e-mail at Noon Eastern on Tuesday (1/9).
Telemundo Takes The Lead With Lunchtime Newscasts
Coming Jan. 22: A hearty digest of local, national and world news as your lunchtime acompañante. That’s thanks to Telemundo’s continued growth of its local and national news product, which sees the the introduction of a local 30-minute newscast at Noon Eastern on its owned-and-operated stations in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Antonio, Phoenix, Tucson and McAllen-Brownsville.
Azteca Changes Channels In Southern California
The Spanish-language Azteca América broadcast TV network has officially concluded its 17-year run on KAZA-54, with all programming shifting Wednesday (1/4) to a station that once served as the flagship for the LATV network.
Former Univision Radio Content Head Joins Enrique Santos At iHeart
Enrique Santos now has a lieutenant to assist him in the build-out of iHeartMedia’s Hispanic media activities. Pedro Javier González, most recently VP/Content at Univision Radio, has been given the role of SVP/Programming for iHeartLatino.