After a six-year hiatus, Horowitz Research is bringing back the Cultural Insights Forum.
The one-day symposium, focused on how brands and media companies can drive ROI by reaching and serving America’s diverse, multicultural, and intersectional audiences, will be hosted on Thursday, November 14 at Telemundo Center in Miami as part of an exclusive partnership with NBCUniversal Telemundo Enterprises, the conference’s Platinum Venue Sponsor.
Started in 2000, the Cultural Insights Forum had been a premier event focused on telling the story about America’s diverse audiences for content creators, content distributors, and advertisers. The Forum attracted executives interested in the latest Horowitz consumer research on diverse audiences, speakers and panels, networking opportunities, and an emerging talent showcase featuring up-and-coming diverse content creators.
The theme for this year’s forum is Polycultural R/Evolution: Content, Creative, and Connections in a Diverse America.
Topics will center on cultural shifts and trends and how those shifts impact the way brands can and should speak to diverse consumers today; engaging with today’s diverse consumer segments and audiences in an increasingly complex and fragmented digital media landscape; creating meaningful connections through advanced advertising and social media; and trends in the kinds of stories and content that resonate.
“We are thrilled to bring back the Cultural Insights Forum to meet the demand for a research-and-strategy focused conference that brings together the best minds in the industry,” says Adriana Waterston, EVP and Insights & Strategy Lead for Horowitz Research, a division of M/A/R/C Research. “We look forward to unveiling our agenda which will be packed with top-notch speakers and insights related to today’s most pressing strategic questions. It’s a must-attend event for brands, advertisers, and media companies hoping to drive ROI by investing in America’s diverse audiences.”
Federico Garza, Senior Vice President of Strategy and Insights at NBCUniversal Telemundo Enterprises, added, “By partnering with Horowitz Research for this conference, we are not only highlighting the interconnectedness of diverse communities but also exploring how media can be a powerful tool in fostering connections and understanding across different cultural backgrounds. Together, we aim to inspire and drive the conversation forward on the evolving multicultural narrative of America.”
