General | Hispanic Market Overview

Veteran U.S. Hispanic Media Executive Gets Montaner-Work Screen Rights

admin1 month ago03 mins

She’s a longtime Spanish-language television industry executive who is also the Chief Executive Officer and founder of a recently launched production company specializing in content and story development and production across film, television, and documentary formats. In that role as the head of Hi Media Partners, she’s snagged the screen rights from Grupo Planeta of a memoir that examines the life and “final chapter” of Cuban journalist and author Carlos Alberto Montaner.

A ‘Live, Opinionated, Culture-Refining House Party’ Across Radio, TV, and Streaming

admin5 months ago5 months ago04 mins

“Set against a fast-paced, interactive format, each episode of Desmadre Live! features a variety of guests, surprise drop-ins, trending topics, viral clips, and audience call-ins — all blended into a one-hour serving of fun,” LatiNation says. “The vibe is intentionally messy, hilarious, and relatable — a visual and audio experience that reflects the real rhythms of Latino life today.”

Puerto Rico’s Educational TV Outlet Added To WAPA+

admin6 months ago6 months ago03 mins

With public broadcasting under threat of severe budget cuts, layoffs or program discontinuation thanks to the elimination of federal funding of the Corporation for Public Broadcasting, Hemisphere Media Group has reached an agreement that will bring Puerto Rico’s noncommercial education TV channel to viewers in the U.S. mainland via streaming video.

Case Closed: Telemundo Introduces A ‘Caso Cerrado’ FAST Channel

admin9 months ago10 months ago03 mins

“Caso Cerrado” joins “Telemundo Al Día” (news, entertainment, reality, and sports), “Noticias Telemundo Ahora” (24/7 Spanish-language news for millennials and Gen Z), and “Telemundo Acción” (high-energy action series) as FAST channels available to viewers.

WAPA+ FAST Channel Launches on Samsung TV Plus

admin11 months ago01 mins

Hemisphere Media Group has partnered with Samsung to bring WAPA+, a FAST channel serving the Puerto Rican community in the U.S., to the Samsung TV Plus free ad-supported streaming TV service. Puerto Ricans are the second-largest community of U.S. Hispanics, with an estimated 5.9 million Puerto Ricans living in the U.S. mainland.

Posta To Produce Podcasts for U.S. Hispanics Via Uforia

admin2 years ago02 mins

Uforia podcast has entered into a partnership with Posta, a Latin America-focused podcast studio owned by Stockholm-headquartered PodX Group, as part of a plan “to create innovative and diverse content” specifically designed for the Hispanic audience in the U.S.

AI Dubbing Unveiled By Netherlands-based Firm

admin2 years ago04 mins

Amsterdam-based Dubformer notes the first project included seven titles, totaling 697 minutes, with translations from English and French to Brazilian-tinged Portuguese, German (for use across Switzerland, Austria and Germany), and español neutral — the Colombian Spanish widely seen in media across Latin America.

ViX and Mercado Libre: A New Agreement to Benefit Subscribers

admin2 years ago02 mins

Mercado Libre users are now able to subscribe to ViX premium content with a 15% discount. Those with a subscription to the MELI+ benefits program will be able to access a 30% discount.

Hispanic Market Thought Leaders 2023 Report Now Available

admin2 years ago2 years ago01 mins

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.

GLORIA CONSTANZA INDUCTED INTO THE HMC HALL OF FAME

admin3 years ago02 mins

Her induction to the HMC Hall of Fame finds her a place next to industry luminaries such as Eduardo Caballero, Lionel Sosa, Alicia Conill, Alex Lopez Negrete, Ingrid Otero-Smart, Luis Miguel Messianu, Raul Toraño and Daisy Expósito-Ulla.