Revealed: The Brands ‘Most Effective at Winning Hispanic Consumers’
Google, McDonald’s, Visa, and YouTube rank among the top 10 brands excelling in product fit and cultural relevance to Hispanics.
Featured
Read More
NOW AVAILABLE TO DOWNLOAD: The 2022 Hispanic Content, Data & Social Report
The latest HISPANIC CONTENT, DATA & SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies? We seek to answer these questions through conversation with key Hispanic marketing and media leaders
Adsmovil USA Formally Launches AVOD Offering
Adsmovil USA has officially launched its free video-streaming service nearly two months after it announced its forthcoming debut.
Stephen Hobbs Joins MundoNow To Help Launch Its Podcast Offering
Former Univision radio executive and “multicultural podcasting veteran” Stephen Hobbs, the brother of Steven Hobbs, has been hired as MundoNow Chief Audio Officer in conjunction with the launch of its new podcast network.
Pérez Picked to Lead ‘Rumba’ In Philly
He is a former VP of Content at Univision, and held roles at both the former CBS Radio and Spanish Broadcasting System (SBS). Most recently, he served as an outside consultant for Univision, working on Uforia-branded podcasts and the former KLVE-FM/Los Angeles-based Omar y Argelia, now at SBS.
As of today, Fernando Arath Pérez is now directing the programming of iHeartMedia’s Spanish-language FM serving the Delaware Valley — the company’s second attempt to monetize and attract a sizable Hispanic listening audience to a big-signal FM in Philadelphia.
A Chief Revenue Officer and Partner Comes To Newly Rebranded MundoNow
The hire is part of Mundo Hispanico’s relaunch as MundoNow, “a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market.” The company notes that the U.S. Hispanic market is now driven by the 55% of America’s Latino population that identifies as either bilingual, bicultural or English-language preferred.
2022 HISPANIC TV PROGRAMMING REPORT: The Content Distribution Revolution
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
‘Emergence’: Hispanic Market Overview 2022 Puts a Spotlight On New Growth Opportunities
Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.
JAIME CAMIL SIGNS FIRST-LOOK DEAL WITH VIS FOR PARAMOUNT+
VIS, a division of Paramount, has approved an exclusive first-look deal with Latin entertainer Jaime Camil (Jane The Virgin, Schmigadoon!, Kimi, La Fea Más Bella, Broke, Coco) to develop an array of projects for Paramount+. Under the terms of the agreement, he will create, develop, and produce exclusive Spanish language and majority-Spanish language scripted and non-scripted content for the streaming service.
Introducing ‘TelevisaUnivision’: A New Chapter For Hispanic Media
Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision.