2023 Hispanic TV Programming Report Now Available
HispanicAd in association with Adam R Jacobson is proud to announce the availability of the 2023 Hispanic TV Programming Report for our readers.
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Veteran Ad Agency Exec’s Book Focuses On U.S. Hispanic Market Power
It’s being pitched as “a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market.”
GLORIA CONSTANZA INDUCTED INTO THE HMC HALL OF FAME
Her induction to the HMC Hall of Fame finds her a place next to industry luminaries such as Eduardo Caballero, Lionel Sosa, Alicia Conill, Alex Lopez Negrete, Ingrid Otero-Smart, Luis Miguel Messianu, Raul Toraño and Daisy Expósito-Ulla.
HISPANIC MARKET OVERVIEW 2023 RELEASED
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
ViX Ramps Up Production on Several Original Projects
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
CBS Sports’ New D2C Soccer Network: Spanish Name, Non-Hispanic Focus
At first glance, it appears that Paramount Global’s CBS Sports has launched a free direct-to-consumer digital network dedicated exclusively to Spanish-speaking U.S. Hispanics who can’t quench their thirst for all things fútbol. That’s not what CBS Sports is ready to launch on April 11, however — even as it has chosen a very Spanish-language name for its new offering.
Two Azteca Series Added To Estrella TV’s Daytime Lineup
EstrellaTV, the Spanish-language broadcast network of Estrella Media, has unveiled its new daytime lineup and theme.
FCC Head Seeks Info on Multilingual Wireless Emergency Alerts
Jessica Rosenworcel today sent letters to the nation’s nine largest providers of Wireless Emergency Alerts seeking information on how these alerts can start to support more languages beyond English and Spanish.
A Salute To Women Coming To Telemundo In Widened Billboard Partnership
NBCUniversal-owned Spanish-language television network Telemundo and venerable trade publication Billboard have signed off an expanded partnership for 2023 that will yield the first-ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry. The new entity will compliment the Billboard Latin Music Awards.
A New Co-Anchor for ‘Noticiero Univision Edición Nocturna’
She’ll be joining Leon Krauze as co-anchor of the newscast that airs coast to coast on the Univision network, airing weeknights at 11:35pm Eastern. Her first day is Monday, February 13.