Biden Challenger In 2024 Launches Spanish Social Media
Presidential hopeful Marianne Williamson has launched a Latino-focused social media effort en español to help attract U.S. Hispanics.
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CHCI Celebrating Latina Excellence Series Gets First Gomez Speech
Anna M. Gómez, a Democrat who is the first U.S. Hispanic Commissioner on the Federal Communications Commission (FCC), will deliver remarks Tuesday (12/12) at the inaugural installment of the Congressional Hispanic Caucus Institute (CHCI) Celebrating Latina Excellence Series.
On-Demand News App Adds ‘Noticias Univision 24/7’
A key source for news on OTT, Connected TV and mobile devices has a secured a new partnership with TelevisaUnivision, which brings the Noticias Univision 24/7 live news channel from ViX. Consumers of Haystack News can see breaking news coverage, live special reports, original news content and more.
‘Project Black’ Takes A Majority Stake In Multicultural Media/Marketing Firm My Code
A private investment firm known for its “Project Black” initiative has completed a strategic acquisition in which it now holds a 58.5% stake in My Code, a multicultural media and marketing services company with roots in the U.S. Hispanic market.
Hemisphere Media Group Launches Three Fast Channels on ViX
Hemisphere Media Group enjoys a cozy relationship with TelevisaUnivision, highlighted by its ownership of radio stations in Puerto Rico it purchased from the company and is allowing the Uforia team to run via a programming agreement. Now, it is extending to ViX.
Seven In Ten Marketers Plan To Unlock ‘Gen AI’ Potential
Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024.
ViX and Mercado Libre: A New Agreement to Benefit Subscribers
Mercado Libre users are now able to subscribe to ViX premium content with a 15% discount. Those with a subscription to the MELI+ benefits program will be able to access a 30% discount.
Hispanic Market Thought Leaders 2023 Report Now Available
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
A Creator-First Streaming Platform For Multicultural Audiences
Sabio Holdings Inc., a Toronto-based provider of Connected TV and OTT advertising platforms “validated by performance” has launched a free, “creator-first” content streaming platform “built to promote diverse voices and increase representation among the greater streaming industry.”
Dish Mexico Gets Hemisphere Media Group’s Telenovela Net
The Hemisphere Media Group-owned Spanish-language network known for its stable of telenovelas, has just expanded its reach further into Latin America’s biggest nation.