HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.
To view and download this report please click here:
HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.
To view and download this report please click here:
Univision Communications plans to highlight how its portfolio “stands united” at its Upfront presentation set for tomorrow at New York’s Lyric Theatre.
Hosted by the company’s President of Advertising Sales and Marketing, Keith Turner, and Executive Vice President of Advertising Sales, Steve Mandala, the Upfront presentation will be punctuated by special guest appearances throughout.
Emphasizing the evolution of Univision’s media brands and how they are being leveraged to create more meaningful buying opportunities for marketers, the company’s Upfront presentation for 2016-2017 focuses on the theme “United We Stand. Together We Grow.”
Turner and Mandala will play up what Univision believes is its “unique bond” with its audience and “superior access to the influential, dynamic U.S. Hispanic population.
“By organizing around key content verticals, UCI is now offering marketers a new way to do business that will allow them to target UCI’s audiences more systematically and leverage the estimated 81 million average monthly unduplicated media consumers UCI reaches across its media portfolio – a reach that has grown by more than 40% since first quarter 2015 as a result of acquisitions, partnerships and strategic investments,” the company said in a release.
As reported in the 2016 Hispanic TV Upfront Guide, Univision’s Upfront presentation will bring to life four key content verticals known to be passion-points for the company’s audiences: Sports, Comedy, Music and Drama.
UCI’s 2016-17 TELENOVELA CONTENT LINE-UP
“Mujeres de Negro” (Women in Black) – This story features strong female characters who develop a radical plan to take control of their lives. Vera, Johanna and Kirsi have had enough of being taken advantage of and band together to kill their husbands and seek out new adventures. Finally free, the ladies don’t expect that these new adventures would include close calls with both the criminal justice system and the criminal world. This dramatic tale will use dark humor to answer the age-old question, is it possible to start again? And if so, at what cost? (Primetime – Univision Network – Televisa)
“Tres Veces Ana” (The Three Sides of Ana) – This is a contemporary story of sibling rivalry featuring the return of power couple Angelique Boyer, playing triplets with very different personalities, and her real-life partner Sebastián Rulli. After a car accident in their childhood, the mischievous Ana Leticia and handicapped Ana Laura are separated from their free-spirited sister Ana Lucia. The sisters’ individual love stories, with three steamy admirers, will present challenges ultimately leading the sisters’ lives to intertwine, for better or for worse. (Primetime – Univision Network – Televisa)
“La Candidata” (The Candidate) – This timely, relevant and modern story promises to get audiences hooked. Camila Santamaria is a charismatic politician assumed to be dead after a tragic accident. Upon her return, she begins to uncover her husband’s corrupt ways and ultimately decides to challenge him in a race to be the next President. (Primetime – Univision Network – Televisa)
“Vino el Amor” (Then Love Arrived) – This telenovela, featuring the majestic vineyards of Napa Valley, California, brings to light the life of Mexican-Americans seeking not only the American Dream but also success with family and love. Vicente is depressed after having lost his wife in a seemingly-provoked accident, so much that he begins to neglect his children and the vineyard he loves so much. His mother-in-law and supposed best friend try to take advantage of the situation to take Vicente’s fortune, but their plans are disrupted by an unexpected arrival. Laura, a cheerful and spontaneous young woman who grew up on the vineyard with her father many years ago, returns to turn Vicente’s life upside down. Through their love-hate relationship, Laura breathes new life into Vicente and rekindles his love for life and for his Napa Valley vineyard. (Primetime – Univision Network – Televisa)
“El Principe” (The Prince) – Set in the troubled border district of The Prince in the Moroccan frontier, the series begins as the young and highly trained spy, Javier Morey, arrives with the secret mission to infiltrate himself as the new chief inspector of the local police station, under the suspicion that some local agents could be collaborating with Muslim extremist cells. As he digs into the complex world of The Prince, Morey will meet Fatima, a Muslim teacher, sister of the most important drug trafficker in the area and of a teenage boy who has been missing for months. Fatima is determined to find her young brother despite the apparent indifference from local police in the case. Although Morey will try to enlist Fatima as a confidant, it will be impossible for him to not feel attracted to her as they spend more time together, which could jeopardize his mission and even his own life. (Primetime – UniMás – Mediaset)
“La Ronca de Oro” (The Voice of Freedom) – This is the real-life story of Helena Vargas, a singer who longed to be free during the very male chauvinist 50’s, when women had more duties than rights and were expected to be only wives and mothers. Helena found a way to express her deep desire for freedom through music, overcoming all obstacles in a prejudiced society, beginning with her family. This music, after years of struggle, would bring her success, but was also the origin of her worst humiliations. It also became the soundtrack of her two great loves: one that almost put an end to her life, and another one that filled her days with happiness. Like no other, she understood that popular music has no age, sex, nor class, and that during times of violence, her incomparable voice would be capable of uniting an entire nation. (Primetime – UniMás)
“Las Hijas de Tierra Blanca” (The Daughters of Tierra Blanca) – Aurora’s life forever changed the day her father was unjustly killed by the authorities. She used to be a regular citizen of Tierra Blanca, but that day she became the leader of a group of women who rebelled against everything that had to do with power. These were women whose hand did not shake when they needed to hold a gun up against someone else; especially if this was the only way they had to redeem Aurora ́s father ́s reputation. Tierra Blanca ́s female army –formed by Aurora, Tabatha, Manuela and Yuliana– will confront the biggest drug lords with one simple message: family, elders and women must be respected. This was a battle that Aurora’s father had begun years ago but now she must lead it herself so that Tierra Blanca can once again be a town of peace, progress and solidarity. (Primetime – UniMas – W Studios)
“Bloque de Búsqueda” (Search Squad) – Inspired by real-life events, ―Bloque de Búsqueda‖ revolves around Col. Hernán Martín and Capt. Antonio Gavilán, the men who created the elite Search Squad task force to track down Pablo Escobar. Knowing the only way to catch a criminal was to think and act like one, they operated on the edge of the law, aligning with the drug lord’s enemies and putting their lives — as well as those of their families — on the line to bring Colombia’s most ruthless and elusive mobster to justice.(Primetime – UniMás – Sony)
“La Otra Mirada” (The Other Side of the Story) – Univision Deportes has enlisted some of the most accomplished Latino actors, producers and directors in television and cinema to produce deep-dive sports documentaries focusing on the story behind the most memorable sports moment they have ever experienced. La Otra Mirada will reveal the other side of the story, leaving viewers with an indelible image of a sports tale told by some of their favorite icons. (Primetime – Univision Deportes Network – Univision Deportes)
OTHER PROGRAMMING HIGHLIGHTS
2018 FIFA World Cup Qualifiers (USA and Mexico National Men’s Soccer Teams) –Univision Deportes
“40 y 20” – Here’s what happens when a divorced, 40-year-old dad and his 20-year-old son live together like bachelors. There’s dating, mischief and laugh-out-loud interactions with the ex-wife. This series is brought to you by the successful producer of Los Heroes del Norte. (Saturday’s Prime Access/Univision Network – Tuesdays/Galavisión– Televisa)
“Tigres del Norte de Contrabando” – Journalist Carlos Loret de Mola invites audiences to join the legendary band Los Tigres del Norte on a journey through their long road to success. Through intimate conversations and a spectacular concert, Los Tigres del Norte will entertain viewers with songs like Jefes de Jefes, La Puerta Negra, Golpes en el Corazón, Contrabando y Traición, Tu Cárcel (with Marco Antonio Solis) and many more. Live from the Estadio Azteca, the concert will be an unforgettable experience. (Primetime – Univision Network)
“Concierto Vicente Fernandez – Un Azteca en el Azteca” (Concert Special: Vicente Fernandez) — The greatest idol of the rancheras, Vicente Fernandez, returns to the stage for a historic farewell concert that will mesmerize his multitude of fans. ―Un Azteca en el Azteca‖ will undoubtedly be a concert that will make history for Mexican music around the world. Vicente is among the few international artists who can sing for hours without repeating a single hit, including Volver Volver, Las Llaves de mi Alma, Lastima Que seas Ajena, Aca Entre Nosotros, El Rey, Estos Celos, Cruz de Olvido, Mujeres Divinas, Me voy a quitar de en medio y Hermoso Cariño, among many others. (Primetime – Univision Network – Televisa)
“En la Vida de Joan Sebastian” (In the Life of Joan Sebastian) – This mini-series is based on the life of the legendary singer-songwriter Joan Sebastian. His love of life will be shared along with his passion for his music and his fans. Jose Manuel and Julian Figueroa (Joan Sebastian’s sons) will play Joan’s role at different stages of his life. Livia Brito will play the role of Maribel Guardia, one of Joan’s true loves. This story will pay tribute to the ―people’s poet,‖ as he is affectionately known. (Primetime – Univision Network — Televisa)
By Adam R Jacobson
NEW YORK (May 15, 2016) — Three days ago, a press breakfast held by NBCUniversal at the Museum of Arts and Design on tony Columbus Circle revealed a bevy of details on what Telemundo and cable TV sibling NBC Universo had in store for marketers eager to reach bilingual, bicultural millennials through social and digital platforms.
However, a cone of silence was placed on what the networks would be putting in the Upfront spotlight for 2016-17.
We can now reveal that Telemundo will be playing up four “Super Series” telenovelas, a Sunday early-prime children’s talent show, and a late show hosted by iconic former Univision personality Mario Kreutzberger — better known as “Don Francisco.”
Over at NBC UNIVERSO, season three of the dubbed-in-Spanish The Walking Dead will be highlighted, as are a Hispanic celebrity reality series.
There’s also a development and production deal with the estate of Jenni Rivera, perhaps the biggest draw for NBC UNIVERSO’s previous incarnation, mun2. The arrangement allows NBCUniversal’s Hispanic properties to produce a number of series and specials “inspired” by Rivera–including a bio-musical television series that sounds similar in concept to the Celia telenovela based on the life of the late Cuban entertainer Celia Cruz.
There will also be a “Jenni Vive” tribute concert in memory of the regional Mexican vocalist, who perished in a plane crash in Mexico in December 2012.
“The U.S. Hispanic market continues to be the biggest growth opportunity for any business,” Cesar Conde, Chairman NBCUniversal International Group and NBCUniversal Telemundo Enterprises, said in prepared remarks. “We are investing in the most innovative original content, a $250 million state-of-the-art facility and talent in front of and behind the cameras. We are pleased our investments are paying off.”
Luis Silberwasser, President of Telemundo Network and NBC UNIVERSO, added, “Heading into this Upfront season, we’ve gained more viewers year-over-year in Monday-Friday prime-time among key demos and are capitalizing on that momentum continuing to close the gap with [Univision].”
NEW SERIES SET FOR TELEMUNDO
Is it Better Call Saul for the telemundo set?
El Chema, a spin-off of El Señor de los Cielos starring Mauricio Ochmann, tells the story of Chema Venegas’ first years working in Mexico’s world of organized crime and his ascension to becoming the renowned cartel leader seen in Cielos, which is returning for a fifth season on Telemundo.
Meanwhile, viewers will be treated to a series based on the late Venezuelan dictator Hugo Chavez as his legacy has resulted in the near collapse of the oil-rich nations government and infrastructure.
Hugo Chavez, El Comandante stars Andres Parra as Chavez in “a fictional story inspired on the life of Hugo Chavez.”
Another key Telemundo prime-time offering is Señora Acero 3, La Coyote, the third season of the successful Señora Acero Super Series franchise, starring Sergio Goyri, Carolina Miranda and Luis Ernesto Franco. The series focuses on Vicenta Rigores, a courageous and rebellious woman who stands out in the male-dominated world of smuggling as the most feared and notorious coyote on the U.S. Mexican border.
The breasts are back!
Sin Senos Sí Hay Paraíso, the sequel to Sin Senos No Hay Paraíso, tells the story of Catalina “La pequeña” (the small one), who seeks to redeem her family from the world of violence and prostitution that has brought them so much loss and misery. Starring Fabian Rios, Catherine Siachoque and Carolina Gaitan, the new story reflects the reality of a new generation of women determined to succeed in life without resorting to plastic surgery or falling for the lure of easy money.
Season two of La Querida del Centauro continues the story of Centauro’s revenge on Yolanda, his former mistress, and Gerardo, the detective who sought to bring him to justice. After being on the run from the authorities for two years and tired of the bloody war between his cartel and his rival’s, Centauro decides to fake his and his son’s deaths. This way, he will be able to rebuild his empire without the police after him, and, more importantly, allow him to carry out his plan for vengeance. Upon hearing the news of the deaths, Yolanda and her daughter Cristina, as well as Gerardo and his adoptive son, Gato, are able to return to Mexico from Canada, where they have been living under the Witness Protection Program. But it won’t be an easy return for Yolanda, as el Centauro will use all of his cunning and power to destroy her and her loved ones in his quest for revenge.
New to Telemundo is La Doña, based on Doña Barbara, the literary work by Romulo Gallegos. It’s a story of revenge and ambition, seduction and betrayal; all told from the perspective of an offended and abused woman named Altagracia.
In other Telemundo news, two musical dramas and comedies with working titles will be shared to Upfront attendees. One follows the story of Julio Cesar Solar, a Regional Mexican Music idol, whose death is the spark “that ignites this story of betrayal, rivalry, love and the search for fame at any cost.” The other is a series written by veteran actress Angelica Vale that shows what happens when an ultimate fan of a famous telenovela actor link up.
Family Viewing Dominates Sunday Nights
With a working title of Los Reporteros, Conde and Silberwasser are hoping Telemundo’s multi-million dollar investment in its news operations will also result in interest for Hispanic television’s long-awaited answer to CBS’s 60 Minutes. This hourlong news magazine produced by Noticias Telemundo will showcase four interviews with politicians and celebrities.
The show will likely air opposite 60 Minutes, at 7pm ET/6pm CT.
At 8pm ET/7pm CT is not La Voz Kids but a new series with the working title of Siempre Niños — a kid-focused talent show. In the 9pm ET/8pm CT slot is a show featuring ZooMiami wildlife expert Ron Magill, guest celebrities, and exotic creatures and wild animals. The 10pm ET/9pm CT slot goes to Don Francisco, who gets an hour-long variety show that will likely borrow ideas and inspiration from the now-concluded Saturday evening series Sabado Gigante but on a new night and in a truncated format.
The abundance of family fare is striking for Telemundo, as it recalls a programming strategy not seen on English-language television in decades.
Lastly, Telemundo is expanding its weekday morning show, Un Nuevo Día, by 90 minutes, starting in early 2017. The news and entertainment program will now air from 7am ET-11:30am ET, allowing for continuous coverage on both the East Coast and West Coast. The live show is hosted by Rashel Diaz, Adamari Lopez, Ana Maria Canseco, Daniel Sarcos and Diego Schoening.
NBC UNIVERSO GETS REAL
“Zapata Justice” – Set in a Texas border town, “Zapata Justice” follows the Mexican-American members of the small town’s Sheriff’s Department as they fight to protect their own from dangerous criminal activity.
“The Riveras” – The celeb-reality series follows the lives of the late regional Mexican music icon Jenni Rivera’s biggest legacy – her children. The Riveras are Mexican Regional Music’s most beloved family, but you’ve never seen them like this. See Chiquis Rivera and her younger siblings step up and pull together to raise each other with humor and love; and go for their biggest dreams.
Editor’s Note: Telemundo declined to provide details regarding its 2016-2017 Upfront prior to the editorial deadline and publication of the 2016 Hispanic TV Upfront Guide. Information was first provided to members of the press May 14 with an embargo date of May 15 at 4pm. HispanicMarketOverview.com and HispanicAd.com have agreed to abide by Telemundo’s embargo.
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the 2016 Hispanic TV Upfront Report.
Now with more content that’s relevant for you, this free 22-page review gives marketers, media buyers and planners and advertising executives a look at what to expect the week of May 16 in New York — Upfront Week in the television industry.
Among the highlights found in this report:
Eric Reynolds, who serves as The Clorox Company’s CMO and VP/GM-Europe, Middle East, Africa & Asia, says the Upfronts–and television–still matter even as digital and social budget growth outpaces that of traditional media.
“We are still big fans of TV, and the question we ask is, ‘What is the right mix?’ when it comes to our media planning. We track media consumption by TV, and both TV and film are particularly strong for the Hispanic consumer. With that said, we need to start experimenting with Hispanic digital media now. This will allow us to better understand the media habits and purchasing habits of [digitally savvy] Hispanics.”
Meanwhile, Univision Communications President of Sales and Marketing Keith Turner is hardly worried that top rival Telemundo will finally topple his company’s flagship Univision network this year, given the shift of the Olympics and the presence of the FIFA World Cup on the NBCUniversal-owned networks.
“The Copa Centenario will be featured on 17 nights, in prime-time,” Turner says. “We believe that we will see a larger audience for these matches than our competitor will for the World Cup. We’re in great shape, in terms of soccer.” Coverage begins June 3 with group matches and concludes June 26 with the final.
Meanwhile, business is stronger than ever at Univision, according to Turner.
“We’ve activated over 120 accounts,” he says. “Our new clients include such luxury automotive brands as BMW, Mercedes-Benz, and Audi. Pharmaceutical is still very big, and the movie studios are spending more than we have ever seen.”
Univision is now the only Hispanic media company doing an Upfront that’s not tied to a bigger total market sibling. Telemundo is now rolled into the NBCUniversal upfront event on the morning of May 16; Telemundo is having a special concert performance featuring Jennifer Lopez the evening of May 16 at the Hammerstein Ballroom.
Similarly, ESPN Deportes has done away with its own upfront and will now be noted in the larger ESPN Upfront as part of a multicultural buying opportunity for total market-minded brand managers and C-suite executives.
“The landscape is at that point where, for ESPN, it made sense to say, ‘Let’s do one Upfront,” John Fitzgerald, VP/Sales at ESPN, explains. “We want to show how important ESPN Deportes is to those attending the larger Upfront presentation.”
Telemundo released its detailed Upfront plans after the May 14 publication deadlines for the 2016 Hispanic TV Upfront Report. Honoring the network’s embargo, AdamRJacobson.com will release to readers all Telemundo Upfront information at 4pm ET on Sunday, May 15.
Also featured in the 2016 Hispanic TV Upfront Report: Updates from beIN SPORT, Azteca America, Discovery U.S. Hispanic Networks, and LATV.