Understanding The ‘Bi-llenial’: Spanglish Spots Not The Solution
Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money. That’s a key conclusion presented…
The HMO Interview: Ingrid Otero-Smart
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on "total market" philosophies and how she prefers to discuss "cross-cultural marketing" in a Hispanic Market Overview Interview.
The Brainless Box Office Blockbuster Is Over, Thanks In Part To Hispanic Teen Girls
With a projected growth rate six times higher than the rest of the teen market, "Hispanic teens are a force in and of themselves.” Now that Shailene Woodley is bigger…
From the Archives: “Hispanic Sports Overview” World Cup Report Available For Free Download
“Beyond The World Cup: The Power Of Hispanic Sports Fans,” a fall 2010 Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson and presented by…
HMO In Focus: Hispanics Largely Prefer English-language Media
According to Experian Marketing Services, roughly 1 in 4 (26%) Hispanic adults mostly speak Spanish, while close to 1 in 5 (19%) Hispanic adults only speak Spanish. But when it…
Hispanic Market Overview – ‘Social Media & Sports’
Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are…
The U.S. Hispanic Social Media & Marketing Overview, presented by Story Worldwide
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies…
Gain Seeks To Grow Its Hispanic Dominance With Web Novela
Procter & Gamble Co.’s Gain brand of laundry detergents and dish soaps—a dominant brand among Hispanic consumers—has launched its first online novela in a bid to further grow its share…
San Antonio Mayor: Lone Star Look Yields America’s Face of Tomorrow
America is in its “golden years” with respect to political opportunities for the Latino community, says San Antonio Mayor Julian Castro. Although Hispanics still have a tremendous amount of challenges…
AHAA 2013: Sorrell Sends ‘Em Tweeting As Conference Starts With A Splash
“If everyone understood it, it wouldn’t be an opportunity.” Those words, said about the U.S. Hispanic market by WPP Group CEO Sir Martin Sorrell, were tweeted Monday by dozens of…