The U.S. Hispanic Social Media & Marketing Overview, presented by Story Worldwide.

A Downloadable, Easy-To-Read PDF for Hispanic advertising, marketing and PR professionals

A presentation from the Adam R Jacobson Editorial Services and Marketing Consultancy via


Longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson, in association with, has added to the archives of the  US Hispanic Social Media & Marketing Overview, presented by Story Worldwide.

This 2010 Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.

Interview subjects include social media guru Brian Solis, José Villa of Sensis, Tamara Barber of Forrester, Alma head Luis Miguel Messianu and then-interactive director Andrea Arnau, SMG Multicultural’s Marla Skiko, Lee Vann of Captura Group, Karla Lucia of Latinsphere and Chiqui Cartagena (then of Story Worldwide), among others.

“The time to truly examine the potential brand growth through social media marketing in the U.S Hispanic market is now,” says Jacobson. “Companies are eager to learn how to integrate social media into their overall Latino marketing efforts, and make the best determination as to what type of shop – PR, experiential/event marketing, full-service or digital/interactive – should lead these efforts.”

This free report is also available by clicking here:

“This report is designed to bring fuller understanding of the opportunities available to marketers and advertisers through social media in the U.S. Hispanic market, and we encourage all to partake in every opportunity to learn,” says Jacobson, publisher of the well-received Hispanic Market Overview, launched in 2010.

The U.S. Hispanic Social Media & Marketing Overview, presented by Story Worldwide, is the second in the series of independently produced projects distributed in association with

Jacobson launched the series of reports following a nearly four-year stint at Hispanic Market Weekly, most recently serving as senior associate editor and content director  for the HispanicSportsBusiness, CMO Essentials, Industry Snapshots and HispanicEntertainmentBusiness platforms. He also developed Hispanic Market Weekly’s Enhanced Market Profiles and is the author of many of the publication’s acclaimed special reports.

Jacobson’s previous experience includes various editor and columnist positions at former music industry trade publication Radio & Records; Publications Editor for the American Translators Association; Associate Editor for LatinaStyle Magazine; and as a contributing editor for Hispanic Magazine.


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3 thoughts on “The U.S. Hispanic Social Media & Marketing Overview, presented by Story Worldwide”
  1. As mentioned in our meeting < i may have some insights you will find useful to consider in completing your report. Lets chat
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  2. This a must as part of the arsenal that will help us “educate” the non-believers or casual corporate players in the Hispanic market. I would be interested to do some strategic biz development for you in the New England/NE area. I will be happy to get a copy at the PR conference ( in Dallas BTW, let me know if you will be registering to invite you to a VIP social venue. My email is

  3. Hispanics are indeed actively engaging online and this report provides needed intelligence on how to effectively engage, interpret, and understand Latinos in social media and beyond.

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