from The Adam R Jacobson Multicultural Consultancy
This year’s 52-page report, downloadable for free here thanks to our partners at HispanicAd.com, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.
The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a U.S.-based agency specializing in connecting Latin American and U.S. brands with markets.
An imaging company with offices in New York and Los Angeles has launched an audio network focused specifically on U.S. Latinos. Introducing Nueva Network, which promises at its onset 79% of U.S. Hispanics over the age of 11.
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