‘Premios Juventud’ – A Huge Youth Opportunity For Univision
“This is probably one of the premier events for an advertiser to get on board with,” said Miami Hispanic media consultant Adam Jacobson.
“This is probably one of the premier events for an advertiser to get on board with,” said Miami Hispanic media consultant Adam Jacobson.
The next 10 years will be difficult for “Hispanic” agencies who continue to ignore the future, a world where “general market” agencies will only get savvier when it comes to Latinos and decide that having a wholly owned Hispanic shop is no longer cost-effective. It’s coming. But how do we slow it down, or actually stop it?
Spanish-language television is growing. But what sort of growth can viewers and advertisers expect in a market like Miami? The March 22, 2010 edition of The Miami Herald’s Business Monday explored the topic in detail, with Glenn Garvin interviewing Adam Jacobson and other experts in the field.
The 2010 Major League Baseball (MLB) season will be televised in Puerto Rico on the Island’s leading broadcast station, WAPA Television, and the station’s 24-hour dedicated sports channel, WAPA 2.
The Yankees just signed a full 162-game deal with Univision’s Spanish news/talk WADO (1280) – moving them over from Univision-owned regional Mexican WQBU (92.7). Now Univision replaces the Yankees on “La Que Buena 92.7” with the Mets.
Alternative must become a “21st Century Radio Format” and play nothing but 2000s and now. It must be more adventurous, embrace new music, and hark back to the days when radio was relevant because it connected with the audience. And, it should play currents in a meaningful rotation.
Adam R Jacobson, using the name “Jake Adams,” was on the air between 10am and 3pm on Lincoln Financial Media’s WLYF “101.5 Lite FM” in Miami on Sunday, September 17!
In a Versailles breakfast presentation today in the heart of Cuban Miami, Alma DDB president/COO Luis Miguel Messianu said that the communication of “aspirations, positive thoughts and optimism” by U.S. Hispanic agencies will lead to riches in 2010.
Soccer and baseball are commonly thought to be the sports with the broadest appeal to Hispanics. How popular is Sanchez in the Hispanic community, and can the Jets and the N.F.L. convert that into dollars?
Read Adam’s thoughts about Clear Channel’s 2006 decision to bring television and film star Whoopi Goldberg to morning radio by clicking here:
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