The Denver Post’s Joanne Ostrow talked to local and national media executives who shared their thoughts about the booming Latino population. Most expect a thorough national head count – Census 2010 – to quantify their potential for growing audiences … and ad revenues. “Denver has been late to the table,” said Miami-based Hispanic media consultant Adam Jacobson. “But maybe the time is ripe, and maybe the dollars are finally there for it to work.”
“This is probably one of the premier events for an advertiser to get on board with,” said Miami Hispanic media consultant Adam Jacobson.
Spanish-language television is growing. But what sort of growth can viewers and advertisers expect in a market like Miami? The March 22, 2010 edition of The Miami Herald’s Business Monday explored the topic in detail, with Glenn Garvin interviewing Adam Jacobson and other experts in the field.
The Yankees just signed a full 162-game deal with Univision’s Spanish news/talk WADO (1280) – moving them over from Univision-owned regional Mexican WQBU (92.7). Now Univision replaces the Yankees on “La Que Buena 92.7” with the Mets.
Alternative must become a “21st Century Radio Format” and play nothing but 2000s and now. It must be more adventurous, embrace new music, and hark back to the days when radio was relevant because it connected with the audience. And, it should play currents in a meaningful rotation.
Read Adam’s thoughts about Clear Channel’s 2006 decision to bring television and film star Whoopi Goldberg to morning radio by clicking here:
National Public Radio’s Neda Ulaby interviewed Adam R Jacobson about the switch of WHFS to WLZL and Tropical music, as “El Zol 99.1.”