from The Adam R Jacobson Multicultural Consultancy
The U.S. population will be considerably older and more racially and ethnically diverse by 2060, according to projections released by the U.S. Census Bureau. These projections of the nation’s population by age, sex, race and Hispanic origin, which cover the 2012-2060 period, are the first set of population projections based on the 2010 Census.
Heineken, one of the strongest performers among imported beer with U.S. Hispanics and a major player throughout Latin America, is reassigning its Hispanic creative and public relations duties.
Dubbed CNN Latino, the syndicated programming option will provide over-the-air TV stations news, lifestyle, documentary, and politically focused chat shows.
Effective January 7, 2013, the Univision-owned TeleFutura network will be transformed, with its goal apparently to serve the growing number of bilingual, bicultural young Hispanic adults in the U.S.
The Radio Ink Hispanic Radio Conference – March 21-22 in San Diego – is the ONLY conference devoted to Hispanic radio in America. Comprehensive coverage from Adam R Jacobson available here.
“The Tower” – Alfredo de la Torre, a 60-something Mexican-American businessman in San Antonio, Texas, is ready to give up on everything. A rags-to-riches-to-rags tale spanning three decades, this novel demonstrates how passion – when combined with stubbornness and failing to change with the times – can literally kill a dream … and perhaps its protagonist.
With many Americans lamenting the dwindling number of middle-class families, thanks to a prolonged recession that has ravaged retirement funds and savings accounts, marketers may wish to turn their eyes south. Latin America’s “C” group is hot, and there are plenty of middle-class growth opportunities for CMOs and brand managers in Brazil and other key countries.
Arbitron has released the 2011 edition of its Hispanic Radio Today report, offering an in-depth review of listening to Spanish-language and English-language radio stations by Latinos across the 50 states. Adam R Jacobson served as the Principal Analyst for this report; he has worked with Arbitron on Hispanic Radio Today since 2010.
Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advises.
No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.”
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