CNN Latino Readies Launch At Tr3s Affiliate In L.A.

CNN en Español is following in the footsteps of successful Miami-based Spanish-language independent television stations by developing a prime-time block of news and lifestyle programs for broadcast exclusively in the U.S.

Dubbed CNN Latino, the syndicated programming option will provide over-the-air TV stations news, lifestyle, documentary, and politically focused chat shows. The programming appears to be modeled after WGEN-Channel 8 in Miami, operated by Caracol TV; America TeVe in Miami; and SBS’s Mega TV, based in Miami. Cynthia Hudson-Fernández, Senior Vice President/GM CNN en Español, previously developed Mega TV’s programming lineup.

CNN Latino’s first affiliate is KBEH-Channel 63 in Los Angeles, which will take on the programming in late January 2013, airing it from 3pm-midnight local time. KBEH, owned by Hero Broadcasting, will air a locally produced issues-focused talk program in addition to the syndicated lineup of shows. KBEH is currently a broadcast affiliate of MTV Networks Latin America’s Tr3s network. It is not known if KBEH will continue to air Tr3s programming in other time periods.

“CNN Latino is a unique product designed specifically for the growing U.S. Hispanic audience, representing the dual reality of U.S. Latinos today who are multi-generational and proud to be bilingual,” Hudson said in prepared comments. “The launch of CNN Latino is the first step to bringing this syndicated programming block to local broadcast stations in key Hispanic media markets across the country.”

“We are excited to be the flagship station for this new concept,” added Bob Behar, Hero’s CEO. “The Los Angeles market is ready for CNN Latino.”

Hero purchased Oxnard-licensed KBEH in 2008. The station broadcasts from a tower adjacent to Mt. Wilson, giving it coverage of the entire Los Angeles DMA. KBEH also broadcasts on UHF Channel 32 in Santa Barbara and is available on local cable systems in the Central California market.


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