The 2021 Hispanic TV Programming Report, the industry’s Upfront and NewFront publication focused on U.S. Hispanic consumers, is now available.
This year’s 41-page edition, available here at no cost thanks to our advertising partners, offers a detailed look at understanding today’s Latino video consumer.
This digital guide for multicultural marketers and advertising professionals includes profiles timed for decision makers participating in 2021-2022 Upfront presentations.
The 2021 edition kicks off with an exclusive HispanicAd.com interview with Donna Speciale, President of Sales and Marketing at Univision Communications.
Inside, readers can find profiles of the following networks:
- Estrella Media and EstrellaTV
- NBCUniversal Telemundo Enterprises
- CNN en Español, which in 2022 will become a part of Discovery Inc., thanks to its merger with WarnerMedia announced May 17.
- Spanish Broadcasting System and MegaTV
- THEMA/Kanal D Drama
For the first time, the Hispanic TV Programming Report includes a section on Hispanic Video on Demand. The content includes an in-depth look at Pluto TV en Español and Canela Media.
The 2021 Hispanic TV Programming Report is independently produced by The Adam R Jacobson Consultancy for the exclusive use of HispanicAd.com.
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