Total Market Advertising: Where Budgets Trump Insights?
I'm pulling out the Red Card on Tecate. What other brands deserve one? Let's hand them out now, so decision-makers don't make the choice of putting the budget ahead of…
from The Adam R Jacobson Multicultural Consultancy
I'm pulling out the Red Card on Tecate. What other brands deserve one? Let's hand them out now, so decision-makers don't make the choice of putting the budget ahead of…
Schramm Marketing Group today announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is…
Univision Communications plans to highlight how its portfolio "stands united" at its Upfront presentation set for tomorrow at New York's Lyric Theatre.
Telemundo will be playing up four "Super Series" telenovelas, a Sunday early-prime children's talent show, and a late show hosted by iconic former Univision personality Mario Kreutzberger -- better known…
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the 2016 Hispanic TV Upfront Report.