Tag Archives: ANA multicultural

Coming November 5: HISPANIC CMO 2018

The Adam R Jacobson Consultancy, in partnership with Hispanic Media Sales, is pleased to announce the November 5 release of the highly successful and sought-after Hispanic CMO annual report.

The release is concurrent to the commencement of the 2018ANA Multicultural Conference in Miami.

The report, produced by Hispanic Market Overview Publisher Adam R Jacobson, adds more “Thought Leadership” to the discussion tables of CMOs and C-Suiters across the marketing and advertising landscape.

The 2018 HISPANIC CMO report includes interviews with the top Hispanic and multicultural CMOs that have dedicated budgets and resources targeting the U.S. Hispanic Consumer.

To view last year’s edition CLICK HERE.

Gilbert Davila – CEO of Davila Marketing Insights, a recognized and admired Hispanic Market expert, will curate the report and this year’s honorees.

Jacobsonwho also serves as Editor-in-Chief of the Radio + Television Business Reportwill conduct all interviews and serve as the editorial director for this report.

The 2018 Hispanic CMO will be available via FREE download.   HispanicAd.com will promote heavily.

  •     The 2017 Hispanic CMO published in November 2017 has delivered +9,000 PDF download to date.


  • Title sponsorship – available
  • Participating Sponsor – One (1) Full-Page with link in Hispanic CMO showcase section  – $4,500 net

For more information, contact Gene Bryan at gbryan@hispanicad.com or 917-854-1706


Coming Monday: Hispanic Market Overview 2016

hmo2013  “Hello, it’s me. I was wondering if after all these years you’d like to meet.”


Those are the opening lyrics to Adele’s multiplatform smash hit “Hello.”

Advertising executives active in the U.S. Hispanic market who seek growth in 2016 and 2017 may be leaving that very voicemail and sending that very line via e-mail to potential clients that have had potential since Friends left the airwaves—and have yet to engage Latinos in Spanish-language media.

Then there are the regular players: the media, the agencies and the clients we always talk about.

But there’s so much more to be said. Only, who’s talking? If they are talking, what are they saying?

“It’s soft.”

That’s great if I’m buying a pillow. But, we’re talking about the fragile U.S. Hispanic market—one that has seen agencies shutter, and scant new major brands who’ve opted to speak to an important consumer group in Spanish.

These are concerning times, and the 2016 Hispanic Market Overview, presented by Lopez Negrete Communications, promises to provide readers with information, insight, statistics, commentary, and real-world remarks on how things really are.

With an uncertain economy—again—and the upcoming presidential election, we promise to put on our reading glasses and put Total Focus’ on everything keeping you up and night, and everything keeping the lights on and the paychecks from bouncing.

Gain ‘Total Focus’ by downloading the seventh annual Hispanic Market Overview state-of-the-industry report, produced by veteran Hispanic market analyst and journalist Adam R Jacobson, from Monday at Noon CET/6am ET/3am ET and Midnight, Hawaiian Time. This report is distributed exclusively by HispanicAd.com and presented by Lopez Negrete Communications.


Azteca América
d’expósito & Partners
ESPN Deportes
Fox Deportes
La Agencia de Orcí
Telemundo (NBCUniversal Hispanic Enterprises)
Anita Grace

For more information on sales opportunities for the 2016 Upfront Guide and 2016 Hispanic CMO report, contact Gene Bryan at 917-854-1706 or via e-mail at gbryan@hispanicad.com

For editorial opportunities, contact Adam Jacobson at 954-417-5146 or at adam@adamrjacobson.com

Hispanic Market Overview 2016, presented by Lopez Negrete Communications
builds on the insights and observations provided each business day in HispanicAd.com and in the October 2015 Hispanic CMO Thought Leadership report.