May, 2013 | Hispanic Market Overview

General

Experiential Marketing, Miami Style: Lincoln Leads Tours Of Wynwood

admin11 years ago11 years ago012 mins

The decision by Lincoln Motor Company to bring its “Hello, Again Tour” to a hub of bilingual, bicultural Hispanic Millennials is noteworthy in and of itself. Lincoln may wish to follow up its tour with marketing efforts that use digital, social and mobile media targeting Hispanic Millennials, in addition to traditional media such as television, radio, and out-of-home. The results could prove highly beneficial for a brand that is not only reinventing itself, but how to reach its next generation of automobile buyers.

General

Sights and Sounds from Hispanic Upfront Week

admin11 years ago11 years ago06 mins

Sights and sounds from Hispanic Upfront presentations held May 13-15 in New York City.

2013 Post Hispanic Upfront Television Guide Now Available

admin11 years ago11 years ago01 mins

The 2013 Post Hispanic Upfront Television Guide, a digital supplement to Broadcasting & Cable Magazine and HispanicAd.com, has been released. The Guide includes a comprehensive review of the programming highlights for Spanish-language broadcast and cable television networks.

Hispanic Radio

Hispanic Radio Conference Shines Spotlight On Advertiser Opportunity

admin11 years ago11 years ago05 mins

Why Hispanic radio, and why now? That was the continual theme of the 2013 Radio Ink Hispanic Radio Conference, which concluded two days of sessions on May 17 that included the participation of group heads, Hispanic advertising industry movers and shakers, and programmers of AM and FM stations serving Latinos across the U.S.

Hispanic Radio

Hispanic Radio: Group Heads Still Tackle Stereotypes When Seeking Buys

admin11 years ago11 years ago04 mins

Educating clients on who Hispanic radio listeners truly are was voiced in unison by group heads participating in a “Super Session” at the Radio Ink Hispanic Radio Conference, held May 16-17 by the industry trade publication in suburban Miami.

Hispanic Radio: Advertiser Education Of Medium’s Strengths Still A Top Need

admin11 years ago11 years ago05 mins

“Radio, depending on where it fits, depends on the mindset of the client.” Those words, spoken by Zubi Advertising vice president of media integration Isabella Sanchez at the just-concluded Radio Ink Hispanic Radio Conference, summed up the thoughts of buyers and planners who may not consider Spanish-language radio a high priority when formulating their Hispanic media strategies.

General

Leo Burnett CCO: “We’re All ‘Under The Influence’ Of Creativity”

admin11 years ago11 years ago04 mins

The 2013 ahaa annual conference concluded Wednesday afternoon in Miami Beach, Fla. with a resonating presentation from Leo Burnett Worldwide Chief Creative Officer Mark Tutssel.

Sights and Sounds from Hispanic Upfront Week

2013 Post Hispanic Upfront Television Guide Now Available

Hispanic Radio Conference Shines Spotlight On Advertiser Opportunity

Hispanic Radio: Group Heads Still Tackle Stereotypes When Seeking Buys

Hispanic Radio: Advertiser Education Of Medium’s Strengths Still A Top Need

Leo Burnett CCO: “We’re All ‘Under The Influence’ Of Creativity”

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May 2013