Experiential Marketing, Miami Style: Lincoln Leads Tours Of Wynwood
The decision by Lincoln Motor Company to bring its "Hello, Again Tour" to a hub of bilingual, bicultural Hispanic Millennials is noteworthy in and of itself. Lincoln may wish to…
Sights and Sounds from Hispanic Upfront Week
Sights and sounds from Hispanic Upfront presentations held May 13-15 in New York City.
2013 Post Hispanic Upfront Television Guide Now Available
The 2013 Post Hispanic Upfront Television Guide, a digital supplement to Broadcasting & Cable Magazine and HispanicAd.com, has been released. The Guide includes a comprehensive review of the programming highlights…
Hispanic Radio Conference Shines Spotlight On Advertiser Opportunity
Why Hispanic radio, and why now? That was the continual theme of the 2013 Radio Ink Hispanic Radio Conference, which concluded two days of sessions on May 17 that included…
Hispanic Radio: Group Heads Still Tackle Stereotypes When Seeking Buys
Educating clients on who Hispanic radio listeners truly are was voiced in unison by group heads participating in a "Super Session" at the Radio Ink Hispanic Radio Conference, held May…
Hispanic Radio: Advertiser Education Of Medium’s Strengths Still A Top Need
"Radio, depending on where it fits, depends on the mindset of the client." Those words, spoken by Zubi Advertising vice president of media integration Isabella Sanchez at the just-concluded Radio…
Leo Burnett CCO: “We’re All ‘Under The Influence’ Of Creativity”
The 2013 ahaa annual conference concluded Wednesday afternoon in Miami Beach, Fla. with a resonating presentation from Leo Burnett Worldwide Chief Creative Officer Mark Tutssel.