From May 13-15, I had the pleasure of attending my first Hispanic Upfronts in New York. My presence at events hosted by Liberman Broadcasting’s Estrella TV, Azteca America, Univision, Discovery Networks, Telemundo/Mun2, Fox Hispanic Media, Vme, Tr3s, Editorial Televisa, NuvoTV, and ESPN Deportes was tied to my work on the 2013 Post Hispanic Upfront Guide, which in just 48 hours after its May 21 release had been downloaded by nearly 6,000 individuals.
While the guide includes all of the information you need on new shows heading to Spanish-language broadcast and cable television networks in the next 12 months, we were unable to include some of the sights and sounds of the Upfronts due to tight deadlines at B&C/Multichannel News and the nature of the Guide, which is distributed in PDF form.
The May 14 Univision upfront, which put the spotlight on heartthrob William Levy, adaptations of Breaking Bad and Gossip Girl set to air on UniMas, and its “all for one” philosophy of 360-degree marketing, concluded with a performance from Enrique Iglesias. Here are two snippets:
That evening, Telemundo turned up the heat at the gorgeous Jazz at Lincoln Center venue at Time Warner Center by bringing out the cast of its breakout hit La Voz Kids — Paulina Rubio, Roberto Tapia and Prince Royce.
The show, which airs Sunday evenings, has already been picked up for a second season.
Telemundo concluded its Upfront presentation by perhaps trumping Univision in bringing out an entertainer that proved to better resonate with its audience than Iglesias — Marc Anthony.
Univision’s Upfront presentation was held in the New Amsterdam Theater, one of the first to be refurbished as part of Times Square’s rebirth in the early 1990s. As you can tell from the video posted of Iglesias, the acoustics are incredible as are the views from the upper-deck seats.
Fox Hispanic Media’s 2013 Upfront presentation was held at Alice Tully Hall, in Lincoln Center. The venue was perfect as programs from MundoFox, the newly rechristened Fox Life (formerly Utilisima), NatGeo Mundo, and Fox Deportes were previewed; photography inside the theater was prohibited.
Meanwhile, Telemundo’s choice of Jazz at Lincoln Center proved to be extra-special for those who enjoy great views of New York. The post-Upfront party was held in a large expanse outside of the black box theater, with a Latin Jazz act performing in front of floor-to-ceiling windows with billion-dollar views of Columbus Circle.
Finally, one of the more stunning views of the night was seen from my hotel room (trust me, it wasn’t that fancy) upon returning for the night. Univision made a deal with the Empire State Building to put its Univision Network logo colors on the crown of the tower. It was a magnificent sight.
Lastly, I wanted to share the following picture snapped on a Trailways bus from New Paltz, NY to the Port Authority as I made my way to Manhattan on May 13 for the Upfronts. I found the marketing effort to be brilliant and commend the team at Johnson & Johnson for its creativity.
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