dk Web Consulting in mid-June conducted an analysis of the three most current free Hispanic Online Marketing reports — the 2010 US Hispanic Social Media and Marketing Overview, the 2010-2011 Hispanic Social Media Guide,  and the 2010 Hispanic CyberStudy.

“They each have their own strengths and weaknesses and we have ranked them in the order that we recommend them to a marketer with a limited amount of time for research on the Hispanic Consumer,” dk noted.

The top-ranked report?

2010 US Hispanic Social Media and Marketing Overview

“This was our favorite report and a clear case of why not to judge a book by its cover,” dk writes, clearly amused by our basic approach to presenting meaningful data. “While the title page and overall design may look a bit like a 12th grade history paper, this report is full of useful statistics with qualitative data from industry experts that make it a good read.”

We’ve seen plenty of fancy reports with little in the way of substance. We present you information that’s actionable and valuable, in a simple format of high value to anyone interested in success in the U.S. Hispanic market.

dk recommended, in particular, reading such subjects as  “The Latino Research Story” (pg 9-10), “Who’s Best to Handle it All” (pg 21-23), “The Pan Latin Connector” (pg 33-34) and “Expectations, Propositions and Future Thought” (pg 35-39).

On the heavily promoted 2010-2011 Hispanic Social Media Guide, dk writes, “There is a notable lack of qualitative data as the first graph doesn’t show up until page 27 and it is borrowed from an eMarketer Ad of their own report.  Additionally, a majority of the other statistics found in this report are copied over from the Hispanic Cyber Study Report.”

To read what else dk has to say about the two other recently released reports, click here.


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