The third annual Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.
Sights and sounds from Hispanic Upfront presentations held May 13-15 in New York City.
As we discuss throughout Hispanic Market Overview 2013, set for release April 29 exclusively by HispanicAd.com, Spanish-language media is alive and well, and growing. Digital platforms are bringing culturally relevant content—and marketing messages—to a growing group of consumers that use Spanish, or English, or both. Pending immigration reform will increase the need for relevant Hispanic media. An improved economy could bring another wave of immigrants from Latin America to the U.S.
Effective January 7, 2013, the Univision-owned TeleFutura network will be transformed, with its goal apparently to serve the growing number of bilingual, bicultural young Hispanic adults in the U.S.