The HMO Interview: Ingrid Otero-Smart
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on “total market” philosophies and how she prefers to discuss “cross-cultural marketing” in a Hispanic Market Overview Interview.
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The Brainless Box Office Blockbuster Is Over, Thanks In Part To Hispanic Teen Girls
With a projected growth rate six times higher than the rest of the teen market, “Hispanic teens are a force in and of themselves.” Now that Shailene Woodley is bigger than Tom Cruise, marketers should also understand that Hispanic teen girls are perhaps the biggest molders of the new American consumer.
From the Archives: “Hispanic Sports Overview” World Cup Report Available For Free Download
“Beyond The World Cup: The Power Of Hispanic Sports Fans,” a fall 2010 Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson and presented by FOX, is once again available for download. The report, presented by premier sponsor FOX Deportes, can be obtained at no charge exclusively from this website.
HMO In Focus: Hispanics Largely Prefer English-language Media
According to Experian Marketing Services, roughly 1 in 4 (26%) Hispanic adults mostly speak Spanish, while close to 1 in 5 (19%) Hispanic adults only speak Spanish. But when it comes to their preferred language when reading or when consuming all kinds of media, it’s all about English.
EPMG360 ‘Hispanic Print Overview’ Shows Healthy Trends For Spanish-language Dailies, Weeklies
According to “Hispanic Print Overview 2014,” produced by The Adam R Jacobson Editorial Services and Research Consultancy and released by EPMG, Hispanic print media is thriving–despite the continued decline of the overall U.S. print media industry. The 47 Hispanic newspapers measured by Kantar Media enjoyed a 1.4% increase in year-over-year measured ad spending from Q1 2012 to Q1 2013.
THE HMO INTERVIEW: Alex Lopez Negrete
Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who downloaded this year’s report within the first 24 hours of its release. We continue our series of excepts with a Q&A session from Houston featuring Alex Lopez Negrete.
Hispanic Market Overview – ‘Social Media & Sports’
Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).
The U.S. Hispanic Social Media & Marketing Overview, presented by Story Worldwide
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.
SBS/Miami Plots New Route For WXDJ As ‘Romanic Rhythmic’ I-95 Hits The Airwaves
SBS’s Miami cluster on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish Contemporary format under the moniker “I-95” – pronounced “Eee-Noventa-y-Cinco.”
Univision Radio Offers ‘Good, Bad & Ugly’ As Post-Piolin Solution
More than four months after Univision Radio confirmed the surprisingly abrupt departure from Univision Radio of Eddie “Piolin” Sotelo, the company today unveiled the program that will replace Piolin at its regional Mexican flagship KSCA-FM “La 101.9” in Los Angeles–but not on Piolin’s former Texas affiliates.