Nueva Network Makes A Master Move Toward Sports

Spanish-language audio network Nueva Network, founded and led by José Villafañe, is launching a weekday sports radio show that will cover everything from soccer and boxing to horse racing and more.

“Jugada Maestra” is hosted by Heriberto Murrieta, and he’ll appear alongside commentators Héctor Huerta and Paco Arredondo.

The show debuts this month, Nueva Network said on Monday, offering “deep analysis, vibrant debate, and the unique perspective of its expert hosts.”

“Jugada Maestra is poised to captivate at a critical time, as excitement builds toward the 2026 FIFA World Cup. Sports coverage continues to hold significant relevance among Latino audiences, with sports radio and digital audio content experiencing unprecedented growth and engagement.” said Villafañe, CEO of Nueva Network. “This show and launch timing underscores Nueva Network’s commitment to delivering dynamic sports journalism that resonates deeply with sports fans nationwide.

Nueva Network’s digital platform QueOnnda.com will further support “Jugada Maestra” with exclusive articles, videos, and multimedia content.

 

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