Coming Monday: Hispanic Market Overview 2016
Gain ‘Total Focus’ by participating in the seventh annual Hispanic Market Overview state-of-the-industry report, produced by veteran Hispanic market analyst and journalist Adam R Jacobson.
Uncategorized
Read More
Top Advertiser by Latino Recognition: A Cancer Cure Charity
To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based on ad and brand memorability, St Jude’s Children’s Research Hospital is tops among all advertisers.
Nielsen Audio Says No To Telos Alliance’s Voltair Processor
Telos Alliance’s Voltair processor “introduces audible artifacts for listeners” and “interferes with the encoding process by altering Nielsen watermarks and by making them audible.” Thus, Nielsen Audio has declared that it will not support Voltair.
DON FRANCISCO’S LEGENDARY PROGRAM “SÁBADO GIGANTE” ENDS ITS SUCCESSFUL RUN AFTER 53 YEARS ON THE AIR
Univision Communications Inc., the leading media company serving Hispanic America, today announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.
Miami’s Lite FM, Magic and The Ticket Going To Entercom as Lincoln Financial Sells Radio Assets
Lincoln Financial Media, owner of Lite FM, Magic 102.7 and The Ticket in Miami, has agreed to sell its 15 radio stations in four markets to Entercom. Lincoln will relinquish control of the radio stations to Entercom via a time brokerage agreement in late January, with the sale’s completion expected for Q2.
HISPANIC CMO: A Special Report On The Top Thought Leaders In Multicultural Marketing
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is proud to announce the November 10, 2015 deployment of HISPANIC THOUGHT LEADERS 2015 — a special report profiling the Top Chief Marketing Officers and key client-side advertising and marketing leaders in the U.S. Hispanic market.
The U.S. Hispanic Internet Audience and Content Consumption Habits
An exclusive analysis of the U.S. Hispanic internet audience, courtesy of Hispanic On Demand, this complimentary report offers a comprehensive look at how Latinos use the internet and how your brand can grow by taking the smartest approach to connecting with this influential and increasingly important consumer group.
The Brainless Box Office Blockbuster Is Over, Thanks In Part To Hispanic Teen Girls
With a projected growth rate six times higher than the rest of the teen market, “Hispanic teens are a force in and of themselves.” Now that Shailene Woodley is bigger than Tom Cruise, marketers should also understand that Hispanic teen girls are perhaps the biggest molders of the new American consumer.
HMO In Focus: Hispanics Largely Prefer English-language Media
According to Experian Marketing Services, roughly 1 in 4 (26%) Hispanic adults mostly speak Spanish, while close to 1 in 5 (19%) Hispanic adults only speak Spanish. But when it comes to their preferred language when reading or when consuming all kinds of media, it’s all about English.
Top Hispanic Market Execs Talk ‘Total Market’ In HISPANIC MARKET OVERVIEW 2014
In the fifth edition of Hispanic Market Overview, the question of “what is ‘total market’ and how does the marketer best tackle this in their buying and planning and Hispanic executions?” is fully probed by some of the top executives in the Hispanic market today. We also examine the coveted Latino millennial, and why they are important as influencers and are social media leaders.