A look at Jacobson’s discussions on the U.S. radio industry, and comments made to newspapers, radio stations and television stations.
Arbitron has released the 2011 edition of its Hispanic Radio Today report, offering an in-depth review of listening to Spanish-language and English-language radio stations by Latinos across the 50 states. Adam R Jacobson served as the Principal Analyst for this report; he has worked with Arbitron on Hispanic Radio Today since 2010.
The greater the likelihood of a perceived benefit to the community, the greater the chance a Latino will participate in an Arbitron survey. That’s one of the key findings from Roslow Research Group president Peter Roslow, who worked with the radio ratings company to best explore how Arbitron can increase Latino diarykeeper participation in emerging Hispanic markets.
More than ever Latinos across the U.S. can access audio programming via an ever-widening array of delivery vehicles. Yet as Arbitron points out in its recently released 2010 edition of Hispanic Radio Today, “radio’s reach among both English-dominant and Spanish-dominant listeners continues to land between 94 percent and 96 percent — a constant since Hispanic Radio Today’s first study back in the 1990s.”
The Los Angeles Business Journal’s Joel Russell interviewed Jacobson to discuss the departure of Renan Almendarez Coello from Los Angeles radio.
National Public Radio’s Neda Ulaby interviewed Adam R Jacobson about the switch of WHFS to WLZL and Tropical music, as “El Zol 99.1.”