The 2020 edition of the annual Hispanic Market Overview state-of-the-industry report is now available, as always via a free download thanks to our presenting sponsor, López Negrete Communications, and contributing sponsorships from Omnicom shop ALMA, d expósito & Partners, Estrella Media, Telemundo, and Spanish Broadcasting System.
What’s old is new again: We’re blending. But, each multicultural group remains strong and a source of pride. Combine, and blend, all of these groups together, and you have a strong nation.
This is the United States of 2019. Will it be the USA of 2029?
Count on it, marketers.
A review of social media marketing and advertising, and public relations strategies in the U.S. Hispanic marketplace.
Broadcast and cable media have an opportunity to drive box office growth through the advertising of new movie releases via Spanish-language media.
Claudia Franklin, formerly SVP/Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, has taken the role of VP/Entertainment Publicity at Telemundo. The move comes as a woman widely known for her 12+ years as VP/Corporate Communications and Public Affairs at the NBCUniversal Telemundo Enterprises unit settles in to her new role as VP/Communications at VIMN.
Azteca America has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life. The campaign launches across the network’s stations on Monday, February 26.
Terms were not disclosed. News of the acquisition was shared by Geoscape in a client communiqué sent via e-mail at Noon Eastern on Tuesday (1/9).
Hispanic Market Overview is proud to announce the Nov. 6, 2017 distribution of Hispanic CMO — Hispanic Thought Leaders 2017. This report, produced by The Adam R Jacobson Consultancy and Hispanic Market Overview, is distributed exclusively by HispanicCMO.com and HispanicAd, the multicultural marketing and advertising industry’s information leader. This year’s report features 10 outstanding individuals who have been honored as 2017 Hispanic Thought Leaders.
This report dives into what’s exciting, challenging and motivating the Hispanic ad agency leaders of today. What categories are thriving? Which ones are fumbling? Our pledge: To give the reader the total picture of an industry that’s in transition, and perhaps tumult.
HISPANIC MARKET OVERVIEW 2017 – Creative Gallery. Featuring video for Dodge Ram – “Salt of the Earth”; Dodge Ram – “Boss”; and Walmart – “Just The Way You Are” (Mother’s Day spot). Viewable as MP4 files.