Hispanic Ad Agency Pioneer Norma Orci Dies
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
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Nueva Network Expands Into Mexico
The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a U.S.-based agency specializing in connecting Latin American and U.S. brands with markets.
‘Que Buena Los Angeles Radio Day’ Celebrated
The proclamation was presented by Councilmember Kevin de León for the station’s community work, ratings performance, and its recent “Station of the Year” Medallas de Cortez Award, presented to Estrella Media at the 2023 Hispanic Radio Conference in Miami.
Televisa News Veteran Leopoldo Gómez ‘Has Decided to Pursue Other Interests’
In October 2021, he became President of Univision News, moving to Miami from Mexico City. For 23 years prior to that shift, thanks to the union of Televisa and Univision, he served as VP of News at Televisa for 23 years. Now, Leopoldo Gómez has shared that he is exiting the company today known as TelevisaUnivision, and that he plans to pursue other interests.
2023 Hispanic TV Programming Report Now Available
HispanicAd in association with Adam R Jacobson is proud to announce the availability of the 2023 Hispanic TV Programming Report for our readers.
HISPANIC MARKET OVERVIEW 2023 RELEASED
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
Grands Prix awarded to Alma by WARC
The winners of the inaugural WARC Awards for Effectiveness, North America — a new regional competition in association with LIONS — in search of the best marketing campaigns that deliver business impact have been announced. And, the winners list includes Hispanic market specialty shop Alma.
A Super Bowl LVII Spotlight On Indigenous Communities Gets Latina Flair
The NFL has struck a partnership with Lucinda “La Morena “Hinojos, the first Chicana and Native American artist to partner with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, being held this year in Glendale, Ariz.
Entravision Mourns Sudden Death of CEO
Walter Ulloa, Chairman and CEO of the company with roots in Spanish-language radio and television the U.S. that is today a global digital solutions company, suffered a heart attack on New Year’s Eve. RBR.com has the details.
Schedule, Commentators Finalized for Telemundo’s Qatar Coverage
Telemundo Deportes, which holds the Spanish-language TV rights for the FIFA World Cup Qatar 2022 tournament, has released its complete broadcast schedule.