ESPN Deportes Radio Returns To Bay Area At AM 910
As reported July 22 by Al Peterson’s NTS MediaOnline Today, KKSF-AM 910 in San Francisco has dropped its Talk lineup in favor of the syndicated ESPN Deportes Radio Spanish-language Sports network.
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Spanish-language Digital Ticket Vendor Fantástico Set To Launch Inaugural Campaign
Fantástico, which rolled out in June by multicultural marketing and promotions firm Schramm Marketing Group, will be rolling out an extensive out-of-home and experiential marketing campaign in parts of New York City next week.
L.A. Rams New Español Flagship: ESPN Deportes Radio 1330
The L.A. Rams, who are returning to Los Angeles with the 2016-17 season after moving to St. Louis after the 1994-95 season, this afternoon announced that it has reached an exclusive rights agreement with Lotus Broadcasting’s KWKW-AM 1330 — the ESPN Deportes Radio affiliate serving Southern California.
P&G’s ‘Retro’ Move: A Canadian Translation For Mr. Clean
In a nod to its first creative effort, the Proctor & Gamble Co. brand is bringing back its original Mr. Clean jingle in both Spanish and English. However, the Spanish spot is a translation courtesy of Leo Burnett Canada.
Pulpo/ThinkNow: Nearly 3 In 4 Lower-Acculturated Hispanics Are Tablet Users
Some 72% of lower-acculturated Hispanics are tablet owners who use the device to go online and access apps, making them more likely than acculturated Hispanics to use this type of device to access the internet.
HMO BackTalk: Old Spice Gets A Red Card For Bad Ad
The June 29 launch of P&G brand Old Spice’s latest campaign — Smell ‘Em Who’s Boss — is simply insulting to multicultural advertising and marketing professionals. The spots are stupid, and show no insight into why Latino millennials would respond and purchase the product.
Univision Debuts English-language News Section On Its ‘Noticias’ Website
Univision News has launched an English-language section within digital platform UnivisionNoticias.com. The section is available via Univision.com/univision-news beginning today. The “Univision News” section aims to expand Univision’s reach by serving an English speaking audience. Through a combination of written, photo and video content, the section provides “in-depth news coverage with a unique Latino perspective that English…
Can Multicultural Agencies Be The Best ‘Relationship Shops’?
What if an agency were to take control of the relationship, steering a path with miles ahead while serving as the trusted, needed and necessary partner committed to brand growth and strong ROI?
That’s an opportunity multicultural shops should immediately capitalize on.
Total Market Advertising: Where Budgets Trump Insights?
I’m pulling out the Red Card on Tecate. What other brands deserve one? Let’s hand them out now, so decision-makers don’t make the choice of putting the budget ahead of research and true solutions for long-term brand growth.
SCHRAMM MARKETING GROUP LAUNCHES FANTÁSTICO
Schramm Marketing Group today announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout.