Sights and Sounds from Hispanic Upfront Week
Sights and sounds from Hispanic Upfront presentations held May 13-15 in New York City.
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2013 Post Hispanic Upfront Television Guide Now Available
The 2013 Post Hispanic Upfront Television Guide, a digital supplement to Broadcasting & Cable Magazine and HispanicAd.com, has been released. The Guide includes a comprehensive review of the programming highlights for Spanish-language broadcast and cable television networks.
Hispanic Radio Conference Shines Spotlight On Advertiser Opportunity
Why Hispanic radio, and why now? That was the continual theme of the 2013 Radio Ink Hispanic Radio Conference, which concluded two days of sessions on May 17 that included the participation of group heads, Hispanic advertising industry movers and shakers, and programmers of AM and FM stations serving Latinos across the U.S.
Hispanic Radio: Group Heads Still Tackle Stereotypes When Seeking Buys
Educating clients on who Hispanic radio listeners truly are was voiced in unison by group heads participating in a “Super Session” at the Radio Ink Hispanic Radio Conference, held May 16-17 by the industry trade publication in suburban Miami.
Hispanic Radio: Advertiser Education Of Medium’s Strengths Still A Top Need
“Radio, depending on where it fits, depends on the mindset of the client.” Those words, spoken by Zubi Advertising vice president of media integration Isabella Sanchez at the just-concluded Radio Ink Hispanic Radio Conference, summed up the thoughts of buyers and planners who may not consider Spanish-language radio a high priority when formulating their Hispanic media strategies.
Leo Burnett CCO: “We’re All ‘Under The Influence’ Of Creativity”
The 2013 ahaa annual conference concluded Wednesday afternoon in Miami Beach, Fla. with a resonating presentation from Leo Burnett Worldwide Chief Creative Officer Mark Tutssel.
Gain Seeks To Grow Its Hispanic Dominance With Web Novela
Procter & Gamble Co.’s Gain brand of laundry detergents and dish soaps—a dominant brand among Hispanic consumers—has launched its first online novela in a bid to further grow its share of Latinos.
San Antonio Mayor: Lone Star Look Yields America’s Face of Tomorrow
America is in its “golden years” with respect to political opportunities for the Latino community, says San Antonio Mayor Julian Castro. Although Hispanics still have a tremendous amount of challenges with respect to finances and educational attainment, the 2012 presidential election served as a “special, defining moment for the Latino community in the U.S. For the first time Latinos could fundamentally change the trajectory of a campaign.”
AHAA 2013: Sorrell Sends ‘Em Tweeting As Conference Starts With A Splash
“If everyone understood it, it wouldn’t be an opportunity.” Those words, said about the U.S. Hispanic market by WPP Group CEO Sir Martin Sorrell, were tweeted Monday by dozens of attendees at the start of the annual ahaa conference in Miami Beach, Fla.
‘Crack Your Consumer’s Code’ With Market Insights and Observations In Hispanic Market Overview 2013
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2013 edition of Hispanic Market Overview, presented by López Negrete Communications.