2016 Hispanic TV Upfront Report Now Available To Readers
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the 2016 Hispanic TV Upfront Report.
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Vinyl & Copy: Why Multicultural Agencies And Records Are So Alike
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
Coming Monday: Hispanic Market Overview 2016
Gain ‘Total Focus’ by participating in the seventh annual Hispanic Market Overview state-of-the-industry report, produced by veteran Hispanic market analyst and journalist Adam R Jacobson.
OMI, Major Lazer, French DJ Feder Finish In Top 3 Of 2015’s ‘Hottest’ Tracks
The Felix Jaehn remix of OMI’s “Cheerleader” is the top song of 2015, based on nothing except the amount of times it played on Adam R Jacobson’s iPod and on the radio stations around the world he was exposed to.
AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.
Now Available For Download: 2015 Hispanic CMO Thought Leaders Report
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry’s most widely read and trusted media and information source, is pleased to announce the November 7, 2015 release of its second annual Hispanic CMO Thought Leadership Report.
Top Advertiser by Latino Recognition: A Cancer Cure Charity
To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based on ad and brand memorability, St Jude’s Children’s Research Hospital is tops among all advertisers.
Nielsen Audio Says No To Telos Alliance’s Voltair Processor
Telos Alliance’s Voltair processor “introduces audible artifacts for listeners” and “interferes with the encoding process by altering Nielsen watermarks and by making them audible.” Thus, Nielsen Audio has declared that it will not support Voltair.
AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/Retailers– a meteoric rise from the 5.4% seen in 2008.
Univision Files Its Long-Expected IPO, Fortifies Ties With Mexico’s Televisa
The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its Class A common stock, a long-expected move that will make Univision a publicly held entity.