The annual event will have a viewing option for those who can’t make it to the Amway Center or don’t wish to put their health at risk: Streaming will be available via preferred iHeartMedia partner Live X Live. Who’s on the bill? Only the biggest names in Latin Contemporary music.
This article originally appeared in the Radio + Television Business Report on July 26, 2021. By Adam R Jacobson In September 2018, a forlorn AM radio station that had been serving Brazilians with Portuguese-language fare became the latest station to capitalize on the massive growth of the Spanish-speaking population in Central Florida. Only, it didn’t adopt another…
According to Horowitz, eighty percent of U.S. Latinx TV content viewers are streamers, including 64% of Latinx Spanish-language content viewers. Eight out of ten (80%) subscribe to at least one SVOD service. On average, Latinx streamers pay for 4 streaming services.
The 2021 Hispanic Market Overview state-of-the-industry report is now available for download, a complimentary report produced by the Adam R Jacobson Consultancy. It includes an updated report from Carrie Stimmel and Peter Blacker from Telemundo, along with profiles of key industry leaders.
The Latino Podcast Listener Report 2021 from Edison Research finds that 36% of U.S. Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%).
Fútbol de Primera (FDP Radio), the audio home of Spanish-language coverage of the FIFA World Cup in the U.S., has a new official broadcast partner of FDP Radio’s exclusive broadcasts of the FIFA World Cup Qatar 2022.
The partnership extends to three other signature soccer properties FDP Radio provides coverage of.
The initiative is a curated deal of ad impressions that run solely on websites owned by Black, Latinx, AAPI, and LGBTQ+ media company operators — and GroupM is the first holding company to formally support the effort.
A former Disney+ exec will oversee the product and technology development strategy and execution for Univision’s streaming portfolio, anchored by the recently launched free ad-supported streaming service PrendeTV.
TEGNA/Connecticut’s WTIC-61 and WCCT-20 is partnering with CT en Vivo, a Spanish-language news and media website, to produce 61 Segundos de Noticias (61 Second News). Segments will run weekdays on the FOX61 Morning News and on both news organizations’ websites and social platforms.
The 2021 Hispanic TV Programming Report, the industry’s Upfront and NewFront publication focused on U.S. Hispanic consumers, is now available. This year’s 41-page edition, available here at no cost thanks to our advertising partners, offers a detailed look at understanding today’s Latino video consumer. This digital guide for multicultural marketers and advertising professionals includes profiles timed for…