HispanicAd, in association with Hispanic Market Overview, has released the eighth edition of the Hispanic Market Thought Leaders special report. “With every edition, we strive to cover important marketing topics in our industry and highlight the top marketing executives for their contributions to our industry,” said HispanicAd publisher Gene Bryan. “The 2020 U.S. Census is…
While the city of Boca Raton, Fla., may think of itself as a classy hub of business and higher income households, in English the city’s name is “Rat’s Mouth.” For Entravision, there’s nothing gross at all about a rat’s mouth. In fact, it’s just committed to one as the centerpiece of its latest national radio programming syndication effort.
Founded in 1998 by José Villa, Sensis has grown to become the largest cross-cultural marketing agency in the U.S. West. Now, it claims to be the “largest and most diverse 100% minority-owned independent multicultural advertising agency” thanks to its acquisition of an Atlanta-based shop long active in the Hispanic space.
One of the largest and most successful Hispanic-owned food companies in the U.S., noted for its support of Republican politicians in the 2020 election cycle, has been honored by a New York-based heritage Talk station owned by an individual whose parent company owns one of this food company’s biggest customers in the Big Apple.
An in-depth national poll of the Latina community designed to develop insights on their current outlook at a critical moment in American history has been released by NBCUniversal. We take a look at the key findings.
For nearly 14 years, David Mesas was known for his role in sales at Geoscape and, since January 2018, the marketing intelligence company based in Ohio that purchased it — Claritas. As of January 21, Mesas is no longer with Claritas.
UNIQUE AND MEANINGFUL ENGAGEMENT MAKING EXPERIENCES EXCEPTIONAL CONNECTING AT EVERY TOUCHPOINT Those are just some of the great topics found in the all-new Hispanic Content, Data & Social Media Report. Independently produced by The Adam R Jacobson Consultancy and distributed by HispanicAd.com, this report offers insight and observations from: Juan Saldívar, Entravision’s Chief Digital,…
Cisneros Media President Jonathan Blum says, “To complement the content and better serve telenovela fans, we have created a series of capsules featuring outstanding on-air talent, creators, writers and directors who were contributors to the development of this genre and are part of the Gente Novelisima.”
Wurl, which powers streaming TV, has entered into an agreement with RCN Más and MegaNoticias to enable distribution and monetization services on the connected-TV platform Roku. As such, both services are now available on Roku in the U.S. RCN Más is a service from Latin America TV created with content from Colombian broadcaster RCN. MegaNoticias…
A twenty-five-year national radio sales professional with extensive knowledge of the Hispanic radio marketplace, Figueira’s background includes roles at Caballero Spanish Media, Interep and McGavren Guild.