iHeart Plucks A Univision Radio Veteran With A ‘Tú’ Move
A 12 1/2 year Univision Radio veteran has accepted the role of Program Director for one of its biggest Spanish-language radio stations, joining Enrique Santos.
2018
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UPFRONT SEASON DIGITAL DOLLARS COULD JUMP BY NEARLY 50%
Some 82% of marketers expect to increase their digital spend as a percentage of their total advertising budget. Further, nearly 80% of marketers plan to increase their investment in analytics or attribution solutions in the next 12 months. Those are some of the key findings from the Nielsen CMO Report 2018, the first in an annual…
Moncada-led MLC To Rep ‘Chiquibaby’
MLC Media Services on July 1 will assume responsibilities for all on-air network sales and radio station affiliation of the nationally syndicated Spanish-language program “El Show de Chiquibaby” in the U.S.
Hispanic Market Overview 2018: Now Available For Free Download
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the annual Hispanic Market Overview state-of-the-industry report. The Hispanic marketing and advertising industry’s annual State of the Industry report, Hispanic Market Overview includes insight and observations from such key players as: Alex López Negrete, López Negrete Communications Isaac Mizrahi, Culture Marketing…
Longtime Telemundo Exec Captures ‘Combate’ Title
A Mixed Martial Arts (MMA) sports and multimedia entertainment company finding success by targeting Hispanics has turned to a media industry veteran and former Telemundo executive to serve as its new President.
Local Sports Talent Heads To Russia For Telemundo
Talent from Telemundo Station Group stations in Los Angeles, Miami, Houston, Chicago, Dallas-Fort Worth, and the Rio Grande Valley and flying to Russia along with talent from Telemundo’s national news bureaus in Washington, D.C. and Miami to cover the 2018 FIFA World Cup.
ESPN Deportes Snags U.S. Rights To Super Bowl LII
The National Football League and CBS have reached an agreement with ESPN Deportes to televise Super Bowl LIII in Spanish. This is the second Super Bowl telecast for ESPN Deportes and comes on Sunday, Feb. 3, 2019 at 6pm Eastern, live from Mercedes-Benz Stadium in Atlanta. In 2016, ESPN Deportes televised Super Bowl 50. The big…
2018 Hispanic TV Upfront Report Now Available For Free Download
Hispanic Market Overview and HispanicAd.com are proud to announce the availability of the 2018 Hispanic TV Upront Report from the Adam R Jacobson Consultancy. We open this year’s report with commentary from Jacobson that answers this key question: WHY ARE THE UPFRONTS STILL A THING?
Enjoy.
Here Come The Judges: 2018 HispanicAd C.A.P.E. Awards
HispanicAd in association with the Culture Marketing Council (CMC) has revealed the judges for the 2018 Culture Account Planning Excellence Awards. Honors for best in each category will be bestowed at the CMC annual conference in Los Angeles in June 4-6, 2018.
A Blacker Choice For Univision
Liz Blacker, a Hispanic marketing and advertising industry veteran who exited as EVP Of Hispanic Strategy And Sales at iHeartMedia in April 2017, has joined Univision Communications as SVP of Branded Content Revenue.