Tag Archives: Michelle Alban

Publicity Swap: Franklin At Telemundo, Alban At VIMN

Talk about a role reversal.

Claudia Franklin, formerly SVP/Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, has taken the role of VP/Entertainment Publicity at Telemundo.

The move comes as a woman widely known for her 12+ years as VP/Corporate Communications and Public Affairs at the NBCUniversal Telemundo Enterprises unit settles in to her new role as VP/Communications at VIMN.

That’s Michelle Alban, who took on her new duties in early February.

As the head of entertainment publicity at Telemundo, Franklin will be responsible for all consumer-focused publicity efforts to promote the Hispanic TV network’s entertainment content and talent across earned media platforms and social influencers. “Franklin will spearhead Telemundo’s team of experienced publicists and work closely with Telemundo Global Studios and the network’s programming, talent, research and marketing teams to support, align and elevate the company’s brand and meet viewership goals,” the company said.

“With her extensive background in the marketing communications arena and her experience in both the U.S. and Hispanic markets, Claudia brings a tremendous amount of understanding, perspective and creativity to this role,” said SVP/Corporate Communications Alfredo Richard. “She is the ideal person to lead our entertainment publicity initiatives as Telemundo continues to redefine Hispanic media with innovative, original and premium content that reflects the U.S. Latino experience.”

At VIMN Americas, Franklin led the corporate communications and brand publicity throughout Latin America for Viacom’s portfolio of brands including MTV, Nickelodeon, Comedy Central and Telefe, Viacom’s Argentina-based network.  Before that, Franklin was Director of Marketing and Communications for Discovery Kids.

For Alban, her new role sees her taking on all communications for VIMN across Iberoamérica, reporting o Susana Sala, Senior Vice President of Human Resources & Administration for VIMN Americas and to VIMN Communication leads; Matt Baker, Senior Vice President of Communication; and Kate Laverge, Senior Vice President of Communications and Culture.

Alban most recently served as Head of Communication for Lima Charlie Communications, a boutique marketing firm that represented such clients as Combate Américas.

But, she is widely known for her tenure at Telemundo, which stretched from March 2003 — when she was hired as Director of Primary Research — through September 2017, when she exited the Comcast-owned operation.

Earlier in her career, she served as a Dunedin, Fla.-based account executive at Nielsen.

She will be based in the newly consolidated downtown Miami office.

 

Longtime Telemundo Exec Captures ‘Combate’ Title

A Mixed Martial Arts (MMA) sports and multimedia entertainment company finding success by targeting Hispanics has turned to a media industry veteran and former Telemundo executive to serve as its new President.
Taking the role at Combate Americas is Jacqueline Hernandez. She will be based in New York and reports to founder and CEO Campbell McLaren.
“Jackie is well-positioned to take Combate Americas into a rapidly changing media landscape,” McLaren said. “She is the undisputed champion of Hispanic millennials and Gen- Z marketing. Her leadership skills are world-class. It is a true honor to welcome her into La Jaula.”
Hernandez, working in tandem with McLaren, will oversee the entire business apparatus and P&L of Combate Americas. She will be responsible for driving the company’s continued global expansion, expanding multi-platform distribution channels and geographic regions for the company’s growth plan, negotiating media rights and developing a world-class MMA Sports & Entertainment enterprise and brand name.
“The intersection of cultures and new identities around the world – including the U.S. – has propelled today’s young generations to be rule breakers, culture benders and trendsetters,” Hernandez said. “I’m excited and honored to join Campbell and the Combate Americas team because we are committed to ensuring new generations see themselves reflected in its fandom. Our audiences and the heroes who bring our franchise to life are the spirit of Combate.”
Hernandez has held the roles of Chief Marketing Officer of NBCUniversal Hispanic Enterprises; Chief Operating Officer of Telemundo Enterprises; and Publisher of People en Español and Teen People.
Most recently, Hernandez was President and Founder of the strategic consulting firm, The M²Z Group, where she took on Combate Americas as her first client.
Handling PR for Combate Americas is Michelle Alban, the former VP/Corporate Communications and Public Affairs for NBCUniversal Telemundo Enterprises.  Alban now serves as CEO of Lima Charlie Communications, her own Lighthouse Point, Fla., based PR shop.