Tag Archives: La Raza

Chris Carillo To Oversee SBS/L.A. As Radlovic Exits Again

Chris Carrillo, a veteran of SBS’s Los Angeles operations who has served as GSM, LSM and as a Sr. AE for the company’s regional Mexican KLAX-FM 97.9 “La Raza” and Latin Rhythmic KXOL-FM “L.A. 96.3,” has been named VP/GM for the Spanish-language duo.

“Chris’s radio experience and acumen are a matter of indisputable record and we’re confident of his leadership abilities in taking our stations to the highest level of operational excellence in the Los Angeles market,” Rodriguez said. “He knows radio, he knows the advertisers, he knows the Company and its people and he’s intimately familiar with our West Coast stations. No one is more qualified to take over the reins of SBS Los Angeles.”

Carillo has also been a Sr. AE for Clear Channel’s radio stations in Los Angeles.

Carillo assumes duties held since mid-July by SBS COO Albert Rodiguez and, prior to that, by Marko Radlovic.

Radlovic exited on July 15 after rejoining SBS/Los Angeles as SVP/West Coast Regional Manager in June 2015.

In that role, he also had oversight of regional Mexican KRZZ-FM 93.3 in San Francisco.

Radlovic had previously held various managerial positions at SBS from 2001 through 2011, including roles as Chief Revenue Officer and COO. From 2011-2005, he served as President/Market Manager for Cumulus Media in Los Angeles.

 

 

 

SBS/Miami Plots New Route For WXDJ As ‘Romanic Rhythmic’ I-95 Hits The Airwaves

BY ADAM R JACOBSON

MIAMI — In a widely rumored move, Miami-based Hispanic media company SBS on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish Contemporary format under the moniker “I-95” – pronounced “Eee-Noventa-y-Cinco.”

With a slogan promoting itself as the home for “ritmo romántico de Miami,” I-95 features a wide mix of current and recent Tropical and Spanish Contemporary hits.  The 6pm hour included songs from Prince Royce, Alejandro Sanz, Aventura, Chino & Nacho, Fonseca, Chayanne and Ricardo Arjona, among other artists. Popular English-language ballads can also be found on I-95, including Miley Cyrus’ “Wrecking Ball,” Pink’s “Just Give Me a Reason” and Aerosmith’s “I Don’t Want to Miss a Thing.” Reflecting Miami’s penchant for dance music, the 7pm hour also featured the popular nightclub track “Levels,” by Avicii. Other artists heard on I-95 include Spanish pop superstars Juanes and Maná.

I-95 is presently absent of air personalities and is commercial-free, with the focus on the station’s new musical direction, which incorporates elements of WRMA’s long-time “Romance” Spanish Adult Contemporary format with some of the English-language Top 40 hits aired on its successor presentation, “DJ106.7.” I-95’s 40,000-watt signal is centered in Miami-Dade County and enjoys city-grade coverage over southern Broward County, which has gained a considerable number of Latino residents in recent years.

Interestingly, it’s not the first time that a radio station in Miami has paid homage to one of the region’s busiest highways by using the “I-95” name. In the early 1980s, WINZ-FM battled WHYI-FM “Y-100” as a high-energy Top 40 that served as South Florida’s first home for the burgeoning rap and freestyle dance product that would later define longtime player WPOW-FM “Power 96.” WINZ-FM is now Clear Channel’s Spanish Contemporary WMGE-FM “Mega 94.9.”

With the debut of I-95, WRMA is now the sole home for “El Zol,” which takes a greater focus on bachata, merengue and much of the reggaetón-infused Latin Pop found on Spanish Contemporary stations across the eastern U.S. and Puerto Rico. The shift of El Zol to the 106.7 FM frequency ended a roughly 16-month run for “DJ106.7,” which featured noted Miami-based talent DJ Laz in morning drive and English-language pop music with Spanish-language commercials. The DJ106.7 presentation replaced Romance in July 2012.

The move to the bigger 106.7 FM frequency for El Zol has already improved SBS’s fortunes in the Nielsen Audio ratings for Miami-Fort Lauderdale. In December 2013, WXDJ cracked the top 10 by capturing a 3.9 share of all radio listeners, regardless of language –placing it behind only Univision Radio’s Spanish Adult Contemporary WAMR “Amor 107.5” in the battle for supremacy among Miami’s Spanish-language stations. WXDJ had a 2.8 share in October 2013, jumping past Univision Radio’s Spanish Contemporary WRTO “Mix 98” in December.

Univision Radio Offers ‘Good, Bad & Ugly’ As Post-Piolin Solution

DECEMBER 2, 2013 – Los Angeles – More than four months after Univision Radio confirmed the surprisingly abrupt departure from Univision Radio of Eddie “Piolin” Sotelo, the company today unveiled the program that will replace Piolin at its regional Mexican flagship KSCA-FM “La 101.9” in Los Angeles–but not on Piolin’s former Texas affiliates.

Univision Radio has paired KLNO-FM “La Que Buena” on-air personality Raul Molinar (known on the station as “El Primo”) with La 101.9 afternoon host Andres Maldonado (known on-air as “El Feo”) and Silvia del Valle, who joins Univision after a year with Glendale, CA-based Media Latino Communications’ La Numero Uno Network.

However, del Valle is perhaps best-known for her stint in middays at SBS’s regional Mexican KLAX-FM “97.9 La Raza” in Los Angeles as “La Bronca.” In that role, her program was simulcast on KRZZ-FM “La Raza 93.3” in San Francisco and on now-defunct WRAZ-FM “La Raza” in the Miami suburb of Homestead, Fla. Del Valle also found a national television audience through her role as a judge on Azteca America’s Quiero Ser Grupero competition show.

In Los Angeles the trio hit the air this morning in the 6-10am slot as “El Bueno, La Mala, y El Feo.” It is believed that the hosts will not use their previous on-air nicknames.

But the show, which already has a Facebook and Twitter social media presence and is using the “BMF Show” name as its unofficial shorthand name, will not replace Piolin in Houston, San Antonio, El Paso and the Rio Grande Valley. Rather, the trio’s new program will air in the 11am-3pm slot on KLTN-FM 102.9, KROM-FM 92.9, KBNA-FM 97.5, and KGBT-FM 98.5, respectively.

Univision Radio regional Mexican stations in Chicago, Dallas, San Francisco, San Diego, Phoenix, Fresno, Las Vegas, Austin and Albuquerque will also add “El Bueno, La Mala, y El Feo.” But Univision was coy on when the program would debut and did not note what time slot it would take in these markets.

In prepared comments, Univision Radio EVP/Content & Entertainment Evan Harrison–a Clear Channel exec who exited in spring 2011 as Clear Channel Radio EVP and digital president for the Chief Creative Officer role at VanWagner– noted, “As our audiences’ preferences continue to evolve, we need to find new and creative ways to entertain and engage them. El Bueno, La Mala, y el Feo is the answer. This incredibly dynamic team will really resonate with regional Mexican music lovers who also enjoy real people they can relate to.”

While Harrison is upbeat about the new program, Univision Radio has a tremendous challenge ahead as it attempts to recoup from steep ratings declines at many of the stations that once aired Piolin. According to Inside Radio analysis of Nielsen Audio data from July to September, a morning drive decrease in 25-54 share of a stunning 58% was seen at Univision’s KHOT-FM “La Nueva 105.9” in Phoenix, which now ranks eight-tenths of a share behind Entravision’s KLNZ-FM “Tricolor 103.5” in the overall ratings.

Similarly, Univision Radio’s KLNV-FM 106.5 in San Diego experienced a morning drive drop in 25-54 share of 54% between July and September 2013, Inside Radio reports. In Dallas, where Molinar has been based, KLNO lost 43% of its 25-54 morning drive share and 37% in total week. However, KLNO received a new competitor four days after Piolin left in KMVK-FM, which CBS Radio flipped from Spanish CHR to regional Mexican as “La Grande 107.5.”

It is also unclear why del Valle will apparently not be taking to Univision Radio airwaves as “La Bronca,” as she is known to legions of regional Mexican radio listeners in the Golden State. While using the name at KLAX, del Valle was sandwiched between then-morning host Renan Almendarez Coello’s El Cucuy de la Manana and an afternoon program hosted by El Mandril.

Interestingly, El Mandril–like Piolin–is also off of L.A. airwaves. However, the reason for the disappearance of El Mandril is hazy amid allegations first reported by La Opinion newspaper of Los Angeles that he or one of his associates is tied to a ratings manipulation claim under investigation by Nielsen Audio with the cooperation of KLAX owner SBS.

In Los Angeles, El Bueno, La Mala, y El Feo will seek to attract regional Mexican radio listeners in a market where Liberman Broadcasting’s “Que Buena” has capitalized on the presence of Don Cheto in morning drive throughout the disruptions at KSCA and KLAX.

Adam R Jacobson, reporting from Miami