HISPANIC CMO: A Special Report On The Top Thought Leaders In Multicultural Marketing
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is proud to announce the November 10, 2015 deployment of HISPANIC…
CBS Radio Gets Power 96, Kiss Country and WQAM In Swap With Beasley
Beasley Broadcast Group and CBS Radio jointly announced this morning that they have reached an agreement that sees the company…
MRC Drops Bomb On Simmons: National Consumer Study Flawed
The Media Rating Council announced September 18 that it has withdrawn its accreditation of Simmons Market Research's National Consumer Study.…
Olympics Boost Spanish-language TV As Kantar Reports Near-Flat U.S. Ad Growth
Tepid overall growth in U.S. advertising expenditures was seen in the second quarter of 2014. Yet Spanish-language television enjoyed a…
Understanding The ‘Bi-llenial’: Spanglish Spots Not The Solution
Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of…
The HMO Interview: Ingrid Otero-Smart
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on "total market" philosophies and how she prefers to discuss "cross-cultural marketing"…
The Brainless Box Office Blockbuster Is Over, Thanks In Part To Hispanic Teen Girls
With a projected growth rate six times higher than the rest of the teen market, "Hispanic teens are a force…
From the Archives: “Hispanic Sports Overview” World Cup Report Available For Free Download
“Beyond The World Cup: The Power Of Hispanic Sports Fans,” a fall 2010 Hispanic Sports Overview report for marketing, branding…
HMO In Focus: Hispanics Largely Prefer English-language Media
According to Experian Marketing Services, roughly 1 in 4 (26%) Hispanic adults mostly speak Spanish, while close to 1 in…
THE HMO INTERVIEW: Stacie de Armas, Nielsen
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with respect to Hispanic media…