Gain Seeks To Grow Its Hispanic Dominance With Web Novela
Procter & Gamble Co.’s Gain brand of laundry detergents and dish soaps—a dominant brand among Hispanic consumers—has launched its first online novela in a bid to further grow its share…
San Antonio Mayor: Lone Star Look Yields America’s Face of Tomorrow
America is in its “golden years” with respect to political opportunities for the Latino community, says San Antonio Mayor Julian Castro. Although Hispanics still have a tremendous amount of challenges…
AHAA 2013: Sorrell Sends ‘Em Tweeting As Conference Starts With A Splash
“If everyone understood it, it wouldn’t be an opportunity.” Those words, said about the U.S. Hispanic market by WPP Group CEO Sir Martin Sorrell, were tweeted Monday by dozens of…
‘Crack Your Consumer’s Code’ With Market Insights and Observations In Hispanic Market Overview 2013
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2013 edition of Hispanic Market Overview, presented by López Negrete Communications.