“The reality is that the business of Hispanic marketing is still stuck in the past,” Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck in the past by continuing to hyperfocus on a segment of consumers that may be trend-setting but aren’t the biggest spenders.
The June 29 launch of P&G brand Old Spice’s latest campaign — Smell ‘Em Who’s Boss — is simply insulting to multicultural advertising and marketing professionals. The spots are stupid, and show no insight into why Latino millennials would respond and purchase the product.
Learn how Adam R Jacobson Editorial Services and Research Consultancy can make you smarter and savvier with your Hispanic marketing and advertising efforts.