from The Adam R Jacobson Multicultural Consultancy
This report dives into what’s exciting, challenging and motivating the Hispanic ad agency leaders of today. What categories are thriving? Which ones are fumbling? Our pledge: To give the reader the total picture of an industry that’s in transition, and perhaps tumult.
April 3 will see the release of the inaugural Hispanic Social Marketing Report, offering a comprehensive look at social and digital platforms and client efforts.
The June 29 launch of P&G brand Old Spice’s latest campaign — Smell ‘Em Who’s Boss — is simply insulting to multicultural advertising and marketing professionals. The spots are stupid, and show no insight into why Latino millennials would respond and purchase the product.
The Denver Post’s Joanne Ostrow talked to local and national media executives who shared their thoughts about the booming Latino population. Most expect a thorough national head count – Census 2010 – to quantify their potential for growing audiences … and ad revenues. “Denver has been late to the table,” said Miami-based Hispanic media consultant Adam Jacobson. “But maybe the time is ripe, and maybe the dollars are finally there for it to work.”
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