A Spanish-language radio host presently serving as a baseball play-by-play announcer for Fox Deportes has joined MLC Media Services to helm a new syndicated general-interest morning show being offered to Hispanic radio stations across the U.S.
Starting Jan. 14, Carlos Alvarez takes on hosting duties for the newly launched “El Cotorreo con Carlos Alvarez.”
A general-interest program, El Cotorreo will feature Los Angeles-based co-host Taly Taly Elizondo for news and banter.
Celebrity interviews, along with the latest news “on what is happening in immigration, entertainment, sports, wellness, motivation and more” is being promised to listeners.
Alvarez’s resume includes roles at Entravision, Univision and now-defunct TV network MundoFox.
“I am very excited to be joining the MLC family and their amazing team,” Alvarez said. “I know this new chapter will bring a lot of excitement. They have a top-notch roaster of syndicated programs and their experience will help me to grow in network radio.”
Carlos Moncada, MLC Media Services’ CEO, commented, “We are very happy to have a professional such as Carlos Alvarez join our team. Carlos has what our audiences love to hear and he has such great relationships with artists to give his listeners great content.”
MLC Media Services produces and distributes Spanish-language programming across the U.S. and Mexico.
Signature programs include El Show de Alex ‘El Genio’ Lucas, Armida y La Flaka, El Show de Chiquibaby, El Show de Compa Mike, El Show de Toño, and Ana Lisa y Julieta.
Armida y La Flaka and Lucas, respectively, were just added to KSSE-FM “José”, simulcasting KLYY-FM 97.5 in Los Angeles.
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