The Atlanta Hawks will broadcast their first-ever Spanish-language game over the air on the Telemundo affiliate serving the South’s largest market, owned by Gray Television.
The March 10 telecast will see the Hawks match against the New Orleans Pelicans air on WKTB-TV in Spanish.
English-language coverage will be seen on WPCH-17 “Peachtree TV.”
The special broadcast comes to WKTB as part of the celebrations tied to Hispanic Heritage Night Presented by CareSource.
Puerto Rican reggaetón recording artist Jefnier Osorio Moreno, better known as LUNAY, will entertain at the half.
Atlanta Hawks EVP/Chief Revenue Officer Andrew Saltzman commented, “We are so thankful to Gray and Telemundo Atlanta for this incredible opportunity to share the excitement of Hawks Basketball on our Hispanic Heritage Night. We strive to make the Atlanta Hawks and State Farm Arena a warm and welcoming place to all communities and our celebration of Hispanic culture is a fun and meaningful event every year.”
Priscilla Boddie, VP/GM of Telemundo Atlanta, added, “We are thrilled to take our partnership with the Atlanta Hawks to the next level and broadcast the first-ever Hawks game in Spanish throughout Georgia.”
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