A Creator-First Streaming Platform For Multicultural Audiences

Sabio Holdings Inc., a Toronto-based provider of Connected TV and OTT advertising platforms “validated by performance” has launched a free, “creator-first” content streaming platform “built to promote diverse voices and increase representation among the greater streaming industry.”

Introducing SabioTV, which CEO Aziz Rahimtoola believes will give content creators an ability to gain advanced insights and access to top U.S. brands in the Auto, Finance, CPG and Technology categories.

“Sabio was founded on our commitment to bringing multicultural voices to the forefront of the connected TV ecosystem,” said Rahimtoola. “Diverse audiences demand diverse experiences. SabioTV is a product of this commitment as it surfaces programming that highlights unique voices that reflect today’s diverse world.”

Sabio’s Chief Global Expansion Officer, Joe Camacho, added, “This network enables diverse creators to engage and expand their audiences on the biggest screen in their homes while also helping brands better connect with these passionate communities.”

Specifically, SabioTV viewers “will have access to unique, original, and engaging content from underrepresented creators who are not traditionally featured on streaming television.”

SabioTV will also bring viewers the ability “to discover new and upcoming talent that may be hard to find on social media platforms.”

SabioTV is available on the Google Play store.

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